Senior Director of Brand Marketing

Coleto Brands is a dynamic collective of brands united by a commitment to enhancing spaces through design and functionality. Headlined by its flagship brands, Kichler and Progress Lighting, Coleto Brands provides residential lighting fixtures across key categories, including interior and exterior decorative lighting, bath/vanity, architectural systems and downlights, ceiling fans and landscape. Visit www.coletobrands.com.Job DescriptionColeto Brands, parent company of Progress Lighting and Kichler, is seeking a Senior Director of Brand Marketing to join our team.

This role is responsible for defining, elevating and protecting the brand strategy across Coleto Brands. You will lead a high-functioning brand marketing team to drive a cohesive brand architecture, translate brand strategy into impactful integrated marketing programs, and ensure alignment with business objectives to fuel growth, differentiation and brand advocacy. As a senior leader within the organization, you will also closely collaborate with cross-functional colleagues to ensure corporate and go-to-market brand consistency across all touchpoints, delivering best-in-class brand experiences for customers and consumers.

This role is both strategic and hands-on, flexing as needed to build strong, enduring brands that resonate with target audiences across all channels.The ideal candidate will possess an entrepreneurial spirit and a passion for brand building across all touchpoints. You will work closely with internal colleagues and external agency partners to develop and implement brand marketing initiatives that elevate the Kichler and Progress Lighting brands among their target audiences while also supporting business needs. You will keep a pulse on marketing, industry, consumer and cultural trends to identify relevant opportunities for on-going brand growth.

As the functional team lead, you will also play a key role in developing and mentoring a team of direct and indirect. You will be responsible for developing and monitoring key performance indicators as well as providing updates to senior management, therefore a strong business acumen will be a critical success factor.Duties and Responsibilities:Brand Architecture, Strategy & Portfolio ManagementDevelop and maintain a clear, scalable brand architecture across corporate and flagship brandsResponsible for the role and relationship of each brand within the portfolioDefine, lead and socialize individual brand strategies for Coleto Brands and its portfolio, aligning with business objectives and growth prioritiesEstablish clear brand positioning, value propositions, and messaging frameworks for each brand to drive interest and advocacy among each brand’s target audiencesIdentify market trends, competitive dynamics, and customer insights to inform brand directionBrand Stewardship & GovernanceServe as the guardian of brand integrity and consistency across all touchpointsEstablish brand standards, guidelines, and governance processesEnsure consistent execution across all brand touchpoints, including websites, literature, packaging, events, media channels, content and in-store/showroom merchandisingGo-to-Market Brand LeadershipPartner with product marketing, sales, and channel teams to bring brand strategy to life through all go-to-market executions and new product launchesOversee the development of integrated campaigns that build awareness, consideration, and advocacyEnsure brand storytelling is compelling, differentiated, and resonates with each brand’s target audiencesLead cross-functional teams to bring brand strategy to life in our owned experience centers (Progress Experience Center, Kichler Experience Center, Kichler Boutique at High Point) through physical space design, event programming and activationsCustomer Events & TradeshowsLead brand strategy and execution for customer events, trade shows, and experiential marketingEnsure all brand activations deliver a cohesive, differentiated, and memorable brand experiencePartner with sales and product teams to maximize event impactCustomer & Market InsightsLeverage research, data, and insights to continuously refine brand strategyEstablish, track and report on brand KPIs that reflect brand health and market impactTranslate insights into actionable strategies that drive growthCross-Functional LeadershipCollaborate with cross-functional teams and executive leadership to ensure brand consistency across all touchpointsAct as a strategic advisor to leadership on brand-related decisionsAlign teams around a shared brand vision and prioritiesTeam Leadership & DevelopmentBuild, lead, and mentor a high-performing brand marketing teamFoster a culture of creativity, accountability, and collaborationManage agency relationships and external partners

Qualifications

Skills and Experience:A Bachelor's degree in Marketing, Business Administration or Communications is requiredA minimum of 12 years as a brand strategist or similar brand marketing role is requiredProven track record of building and scaling multi-brand portfoliosDeep expertise in brand strategy, architecture, integrated marketing, and digital brand experiencesStrong creative instincts with the ability to guide and evaluate creative workExceptional leadership, communication, and stakeholder management skillsData-driven mindset with the ability to balance analytics and intuitionA strong business acumen and the ability to align brand success with business performanceSolutions-oriented, entrepreneurial mindset, able to seamlessly flow between high-level strategy and hands-on executionExperience leading corporate communications and large-scale brand activations/events is preferredExperience in consumer goods, home, lifestyle, or design-driven categories is preferredTravel

Requirements

: 15% domestic travelApplicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.Additional InformationWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other

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and privileges of employment. Please contact us to request accommodation.Coleto Brands LLC, its divisions, subsidiaries and affiliates (collectively “Coleto Brands” or the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit.It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases,

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, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.Coleto Brands is an E-Verify employer.

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