About this role
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About us: Leadeffect GmbH, based in Hamburg, supports more than 70 IT companies as a long-term online marketing partner; focusing on web design, SEO, SEA, LinkedIn and email marketing. Project description: Are you the type of person who likes to work data-driven, is always up to date with the latest channels and not only implements campaigns, but also drives them forward strategically? With us, you take responsibility at channel level: you plan, control and optimize our customers' campaigns and develop appropriate strategies in a targeted, performance-oriented manner and with full ownership.
Tasks Your tasks: Develop strategy for the customer at channel level Google Ads campaigns SEA keyword analyzes Plan, set up, optimize and evaluate SEA campaigns Write ad copies Create reports LinkedIn campaigns Plan and set up campaigns Monitoring and optimization, nurturing reporting and evaluations Conversion tracking with the Google Tag Manager and analytics tracking Concepts for websites Creation of analytics reports User funnel and conversion optimization (conceptual, no development) Evaluation of user behavior on the website Conversion optimization of landing pages and the website Landing page drafts Optimization of user funnels in terms of conversions E-mail outreach Designing emails/sequences with Apollo or similar tools Optimization and evaluation Further development of channels Finding new trends and opportunities Collaboration with the project manager Creating reports, analyzes and documentation Customer support occasionally: Participation in customer meetings
Qualifications
Must-haves Experience in online marketing (at least 2 years) and knowledge of using digital tools and platforms Proactive and analytical mindset, solution-oriented thinking Willing to learn, quick comprehension Openness, sociability and strong communication skills Reliable and detail-oriented way of working High IT affinity German: C1 is best, you are at B2 - we will pay for your course if you want to continue learning; English Business Level Nice-to-haves Experience in B2B marketing (ideally in the IT sector) Google Ads experience, in-depth knowledge of keyword research, campaign optimization Experience in LinkedIn Lead generation Experience with email copywriting (Apollo or similar tools) If you don't meet all the criteria, we will be happy to train you.
Benefits
Project framework and
Benefits
Collaboration as a permanent position or on a freelance basis Start: as soon as possible at least 20 hours per week up to full time 100% remote communication in time zone CET (Berlin) expected, max. +/- 2 hours of partnership-based collaboration (strategically there is always a project manager on hand) Access to our own training platform for B2B marketing, for continuous training and the expansion of your marketing expertise
How to Apply
: via this platform Please send us a brief introduction to yourself, your relevant experience, your availability and salary or fee expectations Find Jobs in Germany on Arbeitnow