Traffic Growth and SEO Lead

We are looking for a highly experienced, proactive, and ownership-driven SEO & Traffic LeadGrowth to lead and scale traffic acquisition across all major channels for a global media platform inthe crypto industry.This is a hybrid strategic and hands-on role combining SEO leadership, traffic analytics, andmulti-channel growth management. The right candidate will take full responsibility for trafficperformance so leadership never has to worry about whether this direction is progressing.

Key Responsibilities

:Traffic Ownership & Growth- Own and continuously grow total platform traffic across all channels- Monitor, analyze, and optimize traffic performance across organic search, AI-driven discoveryplatforms, social media, referral and partnership channels, direct and brand traffic, and app traffic- Build a unified traffic measurement and attribution framework- Identify growth opportunities and execute scalable acquisition strategies- Take full accountability for traffic KPIs and growth targetsSEO Leadership- Define and execute global SEO strategy for an international media platform- Deeply understand search engine algorithms, indexing, crawling, and ranking factors- Lead technical, content, and authority SEO initiatives- Ensure proper site architecture, internal linking, indexation, and performance optimization- Monitor and react to algorithm updates and industry changesASO & App Discovery (Preferred)- Oversee App Store Optimization strategy and improve app visibility, conversion, and acquisitionfrom mobile marketplacesAnalytics & Forecasting- Build traffic forecasting models across channels, predict growth scenarios and define realistictargets- Track performance vs forecast and adjust strategy proactively- Create executive-level reporting and actionable insightsTechnical & Execution Management- Translate growth needs into clear technical tasks for developers and product teams- Define SEO and traffic-related product

Requirements

for website, mobile apps, and distributionsystemsTeam & Vendor Leadership- Build and manage a distributed network of specialists including freelancers, agencies, andpart-time experts- Ensure quality execution and measurable outcomesStrategy & Planning- Develop a long-term traffic growth strategy- Identify key leverage points and scalable channelsContinuously test, validate, and iterate growth hypotheses

Requirements

:- 7+ years in SEO, growth, or traffic leadership roles- Proven track record of scaling traffic for large media, content, or platform businesses- Strong expertise in technical SEO, analytics, and search behavior- Experience managing multi-channel traffic ecosystems- Ability to own strategy and execute hands-on- Strong analytical mindset and forecasting ability- Experience working with international audiences and markets- Deep understanding of modern traffic sources, including AI-driven discovery- Ability to translate business goals into technical and growth executionNice to Have- Experience in crypto, fintech, or Web3- ASO experience- Existing network of trusted SEO or growth specialistsSuccess Metrics- Sustainable growth of total traffic- Channel diversification and reduced dependency risk- Accurate traffic forecasting and delivery vs plan, clear visibility and control over all traffic sources- Measurable SEO and discovery performance improvements- Scalable and repeatable growth frameworkOriginally posted on Himalayas