About this role
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Your tasks Our vision for 2028: Making over 1,000,000 dogs healthier and happier every day Building the best dog supplement portfolio for over 30 problem areas of dogs. Clear market leadership in Europe In order to achieve this vision, we are currently expanding our acquisition team. With a clear focus on scalable, profitable new customer acquisition.
And paid social is one of our most important growth drivers. Our ambition in the acquisition team: to build the best media buying team in all of Germany. Taking UGC, direct response & VSL funnels to a new level.
Scalable new customer acquisition with clear CAC logic and profitability focus. We are currently investing massively in this regard: in creatives and funnels, infrastructure, testing and talent. If you don't just want to manage campaigns, but also want to actively dominate a market as part of an ambitious acquisition team, read on.
Your tasks: Independent scaling of our meta campaigns with a clear focus on profitable new customer acquisition Passionate analysis of the entire funnel from the first ad click to checkout, and identification of specific optimization levers (hook, angle, offer, LP, UX, trust elements, checkout) Development and optimization of scalable direct response funnels with a strong focus on long-form formats such as VSLs Strategic further development of our creative strategy Static & UGC, with a clear view of the future of D2C Performance Close collaboration with Direct Response Copy, Creative Strategy and CRO to quickly test and iteratively improve performance hypotheses Establishment and further development of a structured creative testing framework (Hooks, Angles, Mechanisms, Objection Handling) Data-driven control based on CAC, LTV, and funnel metrics Continuous market, competitive and US research to identify performance impulses early on Your profile At least 2 years of hands-on experience in paid social advertising (meta) At least 2 years of experience in e-commerce (ideally in the supplements, beauty or cosmetics sector) Sound understanding of direct response marketing and performance funnels You don't just analyze numbers, you derive concrete hypotheses and tests from them You know that static ads and classic UGC are important, but You also recognize that long-form formats like VSLs are shaping the future in the D2C sector Experience in the conception or strategic co-development of performance creatives Structured, independent and solution-oriented way of working Fluent in German & English Nice-to-haves Experience with long-form/VSL funnels Subscription models or high AOV products Experience with Figma, Canva or other creative tools TikTok paid experience Why us? We offer you the opportunity to organize your working day 100% flexibly. The only important thing is that the workflow in the team is right and that you achieve your goals together.
We give you everything you need to work from home. Choose whether you would prefer to work with a high-end Mac or Windows setup. Work where you feel most comfortable - in your home office or in our office in Berlin.
This is where you meet your team: Our Berlin office is as cozy as your living room. Coffee, tea, snacks or fresh fruit and breakfast cereals are also available - free of charge for you, of course. Creating meaning - in the fast lane: We believe that healthy nutrition is the key to a long, happy animal life.
We give everything to achieve this every day. As a bonus for you: We offer a 75% MA discount on orders up to a value of 100 euros per month, BaV, BkV, and much more are standard. Find Jobs in Germany on Arbeitnow