About this role
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Do you not only want to implement marketing, but also actively shape it, question it and develop it further? Do you have a good feel for content, but also think about target groups, campaigns, funnels, numbers and impact? Then etg24 is the right place for you.
We are a digital PropTech platform for professional property management companies and help our customers make communication, processes, owner meetings and digital collaboration more efficient. For our marketing, we are looking for a personality who is reliably responsible for content, brings in their own ideas and is keen to drive our growth based on data. 🏢 Who we are etg24 is the digital customer portal for real estate management - as a SaaS solution, we enable modern, efficient communication between managers, owners and service providers. Our goal: the digitalization of an industry that is structurally strong but often behind in terms of technology.
We need smart minds for this! Tasks You develop and create content that really helps our target group, for example blog articles, specialist articles, website texts, newsletters, social media posts, customer information and product communication. You make complex topics understandable and prepare them so that they are relevant, tangible and appealing for property managers.
You plan and implement campaigns, email spreads, landing pages, lead magnets, webinars, checklists and other lead generation formats. You think about marketing measures in terms of the goal: Which target group do we want to reach? Through which channel?
With what message? And how do we measure success? You control marketing measures based on data and work with key figures such as conversion rate, CPL, CPA, ROAS, lead quality and funnel performance.
You bring in ideas for websites, SEO, SEA, social media, newsletters and partner communication and further develop them in a structured manner. You maintain and optimize content in WordPress/Elementor, paying attention to clear messages, good user guidance and conversion potential. You coordinate joint marketing measures with partners, associations or external service providers.
You use AI, digital tools and automation sensibly for research, content drafts, campaign planning, evaluation and more efficient marketing processes.
Qualifications
You have experience in marketing, ideally in content marketing, digital marketing, growth marketing, performance marketing or B2B marketing. You have a completed degree - e.g. B. in areas such as marketing, communication, media, digital business, business informatics, digital business, data science, online marketing, marketing analytics, marketing intelligence, e-commerce, information management, digital media or similar You can create strong content, but you don't just think editorially, but also strategically, cross-channel and performance-oriented.
You have a good feel for target groups, language, design and digital user guidance. Terms like CPL, CPA, ROAS, conversion rate, UTM parameters, funnel or lead quality are no foreign words to you. You love numbers and structures - and can derive concrete recommendations for action from data.
You have a digital mindset and an interest in AI - tools like Pipedrive, ClickUp, Zapier, Make or N8N are exciting for you, not intimidating. You want to sensibly integrate AI and automation into marketing processes and actively try out new possibilities. You work independently, identify topics yourself and don't wait for every task to be given to you.
Nice to have: Experience in SaaS, PropTech, real estate or B2B environments. Bonus: You live in the Stuttgart area and would like to occasionally attend shoots, events or meetings. However, the position is clearly designed to be remote.
Benefits
A full-time position in a growing SaaS company with a lot of creative freedom. A versatile role between content, campaigns, website, lead generation, partner communication and growth marketing. The opportunity to visibly shape marketing at etg24 and promote your own topics.
Close collaboration with management, sales and product. Room for experimentation with AI, automation, new tools and data-based marketing approaches. 100% remote work with flexible working hours, clear communication and a lot of trust.
Mobile working in other EU countries, to the extent permitted by law. Short decision-making processes, flat hierarchies and honest cooperation. Cool team events when we get together.
Access to Wellpass for fitness, wellness and sport throughout Germany. We look forward to your application! Find more English Speaking Jobs in Germany on Arbeitnow