Senior Finance Manager:in (DTC E-Commerce) - 10Std+/Woche - freelance & 100% remote

I am currently looking for reinforcements in a key position for my client Purefemm. Purefemm is a fast-growing D2C women's health brand. The company develops high-quality nutritional supplements for menopausal women and aims to build one of the leading subscription brands in Europe in the long term.

At Purefemm we develop high-quality nutritional supplements for menopausal women. As an international D2C subscription brand, we are growing quickly - and with our growth, the demands on our financial processes, our international structure and our decision-making basis also increase. That's why we're not looking for a classic accountant or a pure controller.

We are looking for a Senior Finance Manager who will be responsible for our entire finance function - from cash flow management and financial reporting to the management of our external accounting and tax partners and strategic financial decisions. We expect a true ownership mentality. Someone who will gain a complete overview of our financial landscape within the first two weeks, actively involve our external partners and proactively show us where we can improve liquidity, optimize costs or make financial processes more efficient - and then drive these improvements independently.

You don't see numbers as a hindsight, but rather as a basis for better decisions. You work directly with the founder, develop scalable financial structures and ensure that our finance function grows with the company. You don’t have to be able to answer every special tax question yourself.

What is much more important is that you are responsible for our finance function, ask the right questions and efficiently manage our external accounting and tax partners. Tasks Financial Reporting & Business Analysis You are responsible for our monthly financial reporting including profit and loss statements, balance sheets and cash flow. You create budget and variance analyzes and derive concrete recommendations for action from them.

You analyze COGS, contribution margins and product margins and identify optimization potential. You develop subscription reporting including MRR, churn, customer lifetime value and unit economics. You analyze the profitability of different customer groups and develop meaningful KPI dashboards for the founder.

Cash flow management You are responsible for our working capital management. You develop and maintain reliable cash flow forecasts and liquidity planning. You optimize payment cycles between customers, suppliers and service providers.

You manage our multi-currency bank accounts and payment structures. You develop strategies to ensure sufficient liquidity reserves. Accounting & Financial Operations You coordinate our external accounting and ensure that all financial processes are implemented efficiently and on time.

You are responsible for the entire Monthly Close process. You continuously develop receipt and approval processes. You coordinate intercompany transactions between our companies.

You ensure the quality of our financial data through regular account reconciliations. You support external partners with audits and annual financial statements. Tax & Compliance You manage the collaboration with our external tax advisors.

You coordinate our VAT compliance in several EU markets. You support the further development of our international holding and company structure together with external consultants. You coordinate quarterly and annual tax filings.

You support intercompany and transfer pricing issues together with our external partners. You ensure that regulatory

Requirements

and tax compliance are met in our relevant markets. Strategic Finance You develop pricing and margin models. You analyze supplier costs and identify savings potential.

You develop strategies for our multi-currency operations. You optimize our subscription pricing models from a financial perspective. You support strategic business decisions with sound financial analyses.

Processes & Systems You continuously develop our finance tool stack. You define approval processes for expenses, procurement and investments. You document finance processes and SOPs in ClickUp.

You improve the integration between accounting, Shopify and payment systems. You develop scalable financial processes for our further growth. You work with QuickBooks as your central accounting system.

Qualification Must-

Haves You have at least 3 years of experience in finance, accounting or strategic finance. You speak English and German fluently (C1/C2). You have experience working with external tax advisors and a good understanding of EU VAT, corporate tax and intercompany structures.

You have experience in multi-country VAT compliance within Europe. You have in-depth knowledge of financial reporting as well as IFRS or EU GAAP. You have experience in setting up and maintaining cash flow forecasts and working capital models.

You are confident working with Excel or Google Sheets at an advanced level. You know accounting software as well as Stripe and Shopify backends from practice. You can develop cohort analyses, unit economics as well as CAC, LTV and margin models and derive informed decisions from them.

You understand subscription metrics such as MRR, churn and customer lifetime value. You have a strong ownership mentality and work independently. You handle sensitive financial data responsibly and discreetly.

You have experience with international holding structures or are ready to quickly familiarize yourself with our Cyprus holding structure. Nice-to-haves experience with Cyprus holding or international holding structures. Experience with subscription e-commerce.

Experience with multi-entity structures and intercompany processes. Experience with multi-currency operations (EUR, USD, GBP, CHF). Experience in the health, supplement or beauty sector.

Experience with US tax or international expansion. Understanding transfer pricing. CPA, ACCA, tax advisor or comparable qualification.

Audit experience (Big Four or Mid-Tier). Experience in M&A or due diligence. Experience with AI and automation tools for finance workflows (e.g.

Claude or n8n). Knowledge of German for working with tax advisors and partners in the DACH region.

Tools Quick

Books · ClickUp · Slack · Google Sheets · Microsoft Excel · Shopify · Stripe Dashboard · Bank Portals · Loom

Benefits

What we offer 100% Remote - Work from where you are most productive. Flexible working hours - We measure results, not attendance. Long-term cooperation - We are looking for a long-term partnership (12+ months).

High level of personal responsibility - You are responsible for our entire finance function and work directly with the founder. Creative scope - Build processes, optimize structures and actively shape the finance function. Quick decisions - Short communication channels and direct influence on the company.

Attractive monthly retainer - depending on experience and track record. Development perspective - If the collaboration is successful, there is an opportunity to expand your area of ​​responsibility and talk about investing in the company in the long term. Find Jobs in Germany on Arbeitnow