Marketing Manager Growth & Content (all genders)

digital dna brings AI and digital projects into implementation. We support companies from strategic alignment through the introduction of suitable technical solutions to organizational anchoring. We combine professional depth with clear program management and cultural transformation.

Senior managed, technology-agnostic and with a focus on sustainable impact. That's what we need you for. We are looking for an experienced marketing personality who will be responsible for our marketing in one hand - with a focus on growth, lead generation and branding as well as the aim of building trust through content instead of just generating visibility.

Important: We do our own marketing: developing ideas and delivering them are inseparable. You will continue to build our brand rigorously - from sharpening our positioning to a clear, recognizable appearance to the outside world. You take our existing ideas, critically question them with regard to our growth goals and use them to develop measurable initiatives for lead generation and brand awareness.

You plan and manage marketing activities beyond social media - these include cases, deep dive articles, lead assets, podcasts, events, collaborations and other placements that make digital dna visible as a trustworthy voice. You create target group-specific content. You use AI tools efficiently to take speed and quality to a new level.

You not only optimize our digital content according to classic SEO criteria, but also think about findability more broadly: website structure, case utilization, lead asset placement, organic visibility and findability in AI and LLM contexts. You design and optimize performance campaigns (LinkedIn Ads, Google Ads) with a focus on qualified leads and conversions. This is what awaits you with us.

With us you will meet an energetic and growing team, that combines a hands-on mentality with professional excellence. A large marketing playground with a lot of creative freedom and close cooperation with management, sales and project teams. Every team member takes responsibility and actively shapes the company's development.

We work well with each other remotely and enjoy spending time together at offline meetings. Your further development is important to us: whether coaching, further professional development or soft skills training - individual roadmaps are standard for us. A salary range of €60,000 to €70,000 gross per year (full-time, pro rata at 30 hours) plus a performance-related portion.

The exact classification depends on your experience. 30 days of vacation + an extra day for Shrove Monday, trust-based working hours and workation as well as two days of social leave for your volunteer work are part of our overall package.Focus on real added value for customers instead of foil advice.

Requirements

What you bring with youYou are an experienced marketer who loves the mix of strategic view and concrete implementation - and who knows how good ideas become real results.Several years of experience in B2B marketing, ideally in areas that require advice or require explanation Contexts.You understand how the individual marketing measures along the customer journey have to mesh together so that in the end not only reach but also real inquiries arise. A good feel for content, storytelling and target groups and enjoy developing concrete formats from cases, specialist knowledge and internal input. Confidence in writing, structuring and editing.

The ability to take responsibility for topics independently and not only initiate them, but also accompany them through to publication. Originally posted on Himalayas