About this role
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At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued.
Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive. Lead, SEO & AI Search (Individual Contributor)Location: London, United KingdomShape the Future of Search and Digital PresenceWorld Fuel is seeking a hands-on Lead, SEO & AI Search to help define and build how we show up across search and the broader digital ecosystem.This is a high-impact individual contributor role at the intersection of SEO, AI-driven search, content strategy, and digital presence.
You will play a key role in evolving how the business is discovered across traditional search engines and emerging AI platforms, while helping build scalable processes and capabilities across a global organization.This is an ideal opportunity for someone looking to take the next step in their career, combining strategy and execution, with a path toward broader leadership as the function grows.
About the Role
This role combines strategy with hands-on execution. You will be responsible for shaping search and content direction while also working directly in tools, implementing improvements, and building processes across teams.The position requires someone who is comfortable operating in a fast-changing environment, particularly as AI continues to reshape how users discover and engage with content.What You’ll DoBuild and Execute Global Web and Content StrategyLead and execute website content strategy, including structure, governance, and SEO performanceOptimize content architecture to support user journeys, accessibility, and regional presencePartner with teams on content audits, publishing workflows, and ongoing site improvementsDrive SEO and AI Search StrategyDefine and implement SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) approachesImprove visibility across search engines and AI platforms such as Google, Bing, ChatGPT, and othersExecute on technical and on-page SEO improvements including metadata, schema, internal linking, and site performanceExpand External Digital Presence and AuthoritySupport development and execution of digital PR and off-site SEO initiativesHelp build brand presence across third-party platforms, partners, and industry channelsStrengthen how the business is represented across external ecosystems influencing AI searchWork Cross-Functionally to Deliver ImpactPartner with development teams on technical SEO and site enhancementsCollaborate with analytics, CRM, and paid media teams to align content and search strategiesSupport testing, optimization, and continuous improvement initiativesEstablish Processes and Drive Continuous ImprovementHelp build scalable processes, standards, and best practices for SEO and contentProvide guidance to stakeholders on publishing, SEO fundamentals, and content qualityMonitor performance and translate data into actionable insightsWhat We’re Looking ForExperienceExperience in SEO, content strategy, or web strategy within a global or enterprise environmentExperience working across both owned and external digital channels (on-site and off-site SEO)Exposure to AI-driven search trends and evolving search behaviorsCapabilitiesStrong understanding of SEO fundamentals and technical optimizationUnderstanding of emerging AI search concepts (AEO, GEO, AI-driven discovery)Ability to balance strategy and hands-on executionStrong analytical skills with the ability to turn data into clear recommendationsExperience working cross-functionally and influencing stakeholdersTools & Technical SkillsExperience working with CMS platforms such as Drupal, WordPress, Sitecore, or similarFamiliarity with SEO and analytics tools such as SEMrush, Ahrefs, Google Search Console, and GA4Comfortable working directly in tools to implement and optimize performanceWhat Will Set You ApartExperience building or scaling SEO or content processes in a growing organizationExposure to regulated, complex, or global industriesExperience with digital PR, off-site SEO, or brand authority buildingCuriosity and adaptability in a rapidly evolving AI-driven search landscapeWhy This Role MattersPlay a key role in shaping how World Fuel is discovered in an AI-first search environmentBuild and influence a modern global search and content strategy from the ground upWork across a broad, international business with high visibilityOpportunity to grow into a more strategic leadership role as the function evolves#WKC#LI-TB1Please note that by submitting an employment application you consent to World Fuel Services processing your information for this role and potentially for future employment opportunities, in accordance with applicable laws. To learn more about how we protect and/or process personal information, please visit the WFS Privacy Center at: https://www.wfscorp.com/en/privacy-center.
World Fuel Services Europe, Ltd.
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