Social Media Manager

We are seeking a Social Media Manager to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram.This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.About The ClientThe client is a life insurance agent focused on family and union-member

Benefits

. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals.ResponsibilitiesDevelop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground upDefine content pillars, positioning, and a consistent posting cadenceTurn the client's ideas into polished short-form contentProduce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copyLead the personal rebrand and establish a cohesive, premium, education-first identityCreate content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy wayGrow the accounts organically to drive inbound interest, community, and referralsTrack engagement, report on performance, and continuously refine the approach

Requirements

Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear resultsStrong short-form video skills across ideation, filming direction, and editingSolid graphic design, caption, and copywriting abilityA track record building personal or founder-led brands, including rebrandsA strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporateAbility to make educational or complex topics simple and engaging; finance or insurance familiarity is a plusFocus on organic, community and referral-led growth rather than paid or ads-led tacticsFlexible, proactive, and collaborative, able to take direction and run with it without being rigidEST working hours This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.