Digital traffic analyst

LOCATION Medellín or remote SUMMARY We are looking for an analytical person. It is someone who knows and masters the universe of platforms and tools used in digital marketing, especially Google and Facebook. Knows how to publish and advertise in them, and optimize them based on the objectives and expected results of a strategy.

For this reason, he knows how to monitor, consolidate and measure results. JOB DESCRIPTION This position will be responsible for the technical implementation of a digital marketing strategy. It will be especially responsible for the publication, guidelines, management, measurement and analysis of content.

It will follow a previously defined guideline plan. Will publish according to the publication schedule. And it will consolidate the results to make evaluations and propose changes and improvements.

You won't have to create content or define the strategy. ## Position Functions - Publication of content on different social networks (Instagram, Facebook and LinkedIN). - Promotion of content and publication of ads, both on social networks and on Google. - Measurement and monitoring of campaigns through Google Analytics. - Publication and monitoring of marketing forms from content management tools. - Sending emails from content management tools. - Publication, SEO indexing and measurement of articles, blogs, videos, among others. - Periodic consolidation of visibility, traffic, positioning statistics, among others. - Identification of opportunities for improvement, critical aspects and, in general, all the needs for change that the digital marketing strategy may have. - SEO analysis. - SEM implementation. - Study and learning in the design methodology and the service design framework. ## MINIMUM Required

Qualifications

: - Professional, technician or technologist in areas of marketing, social communication, administration, advertising or related careers. - Experience and knowledge in digital marketing. - Mastery of Google Analytics and Facebook Ads. - Knowledge of SEO and SEM. - 6 months to 1 year of experience. - Mastery of office tools (Word, Excel and Power Point). DESIRABLES: - Knowledge of LinkedIN ads. - Domain or certification in HubSpot. - English. ## Work Environment Xperience has an inspiring and collaborative work environment, with a diverse, open-minded culture and a relaxed, informal style. We value the ability to work in diverse teams, be creative, be proactive, have a great learning capacity and be cordial and empathetic.

This position is part of a team of designers who create and develop digital services and solutions, which is why it is vital to have soft skills and abilities that strengthen collaboration and teamwork. Apply directly on RemoteJobs.org: https://remotejobs.org/remote-jobs/analista-de-trfico-digital-xperience-design