Performance Marketer (m/w/d) - Meta Ads × AI × Creative Strategy | High-AOV E-Commerce

Most performance marketers can do one of three. We are looking for someone who combines all three. First: performance.

You run meta-ads accounts for high-priced e-commerce - products starting at several hundred euros AOV, long purchasing decisions, complex customer journeys. You control according to business figures (CAC, contribution margin, MER), not according to platform ROAS. For us, sometimes the ROAS in Ads Manager decreases as the client's business grows.

If you understand why this can be right, you've come to the right place. Second: AI - used correctly. We are an AI native agency.

For us this means: our own MCP connection to the ad accounts, automated audits and anomaly detection, self-built skills for Angle development and script construction. You shouldn't use these tools like a form, but rather use them like an instrument: AI takes over the how (structuring analyses, building variants, combing through data), the hypothesis - the what - remains yours. Anyone who builds every analysis by hand is too slow for us.

Anyone who hands over every decision to the AI ​​produces the same output that every competitor with the same model gets. Both are ruled out. Third: Creative Strategy.

With high AOV, it's the creative that counts, not the campaign setup trick. You don't have to produce creatives, but you do have to be able to read them: Why does this winner win? Which segment, which purchasing hurdle, which evidence is missing in the funnel?

You develop hypotheses with the creative team (Segment → Mechanism → Angle), understand why a cold market needs different hooks than a hot one, and read creative performance beyond hook rate and thumbstop. Who we are: Divinely, a meta-ads boutique for high-AOV e-commerce with a deliberately small customer portfolio and the claim to be the best in Germany in our niche. Our customers buy judgment, not button pushing: that we understand their business - margin, customer journey, liquidity - and not just type ads into the system.

Tasks You manage accounts end-to-end: Audit → Hypothesis → Test plan → Scaling → Reporting. You control according to Total Business Numbers and incremental KPIs; you understand why last-click is deceptive for long journeys. You use our AI stack as a standard tool.

Account audits, breakdown analysis and anomaly detection are powered by AI; you provide the question, check the output and make the decision. You decode creative performance: You recognize why a winner wins (hook, mechanism, objection handling, proof) and translate that into the next test hypothesis. You bring your own angle and set-piece hypotheses into the creative planning: which segment is underserved, which purchasing hurdle is unanswered, which piece of the customer journey is missing.

You tell customers the hard truth when the bottleneck is the offer, the landing page or the product and not the ads. And you always provide an alternative path.

Qualifications

Your profile: Demonstrable experience in managing meta-ads accounts with a relevant budget You work daily and deeply with AI: own prompts and workflows, experience with LLM-supported analysis. You can specifically show where AI has made you faster and where you consciously don't trust it. You can take apart someone else's winning ad and explain why it works.

Not “good video”, but target group, mechanism, evidence. You know the basic logic of awareness and sophistication levels (Schwartz) or something comparable from practice: different levels of consciousness need different messages. You think in business figures and understand ROAS ≠ contribution margin.

You have the patience for long journeys, the discipline to follow a system and are able to confront customers.

Benefits

A role at the intersection of performance, AI and creative - with tools that we build ourselves instead of buying. A small, high-quality customer portfolio instead of an assembly line. Every decision you make moves real budget and real business.

A challenging and demanding working environment that is always changing and appreciates your work. Very fair remuneration A relaxed atmosphere with flat hierarchies and lots of fun without losing professionalism. Work the way you are most productive.

Flexible working hours and remote work are no strangers to us. Equipped with the latest Apple products. Nice, professional and carefully selected clients - who will definitely NOT make your life hell.

We work with our customers on an equal footing. This is how the application works: Short application - After viewing the profile: A few questions by email or telephone. 2 x conversations - 1x with the managing director & 1x with a team member.

Verification of professional and personal suitability. A compact test work on a real scenario. The use of AI is expressly permitted and desired - we are interested in where you use it and where you deliberately do not.

Do you recognize yourself? Then apply. Find more English Speaking Jobs in Germany on Arbeitnow