Performance Marketing Lead - African Markets

About the Role

As we scale our presence across African markets, we are looking for a Performance Marketing Lead to serve as the strategic architect of our regional growth engine.This is a senior leadership role with full ownership of performance marketing strategy across the continent - responsible for setting the vision, establishing frameworks, and driving growth across media channels with a focus on performance.You will operate as a key voice in shaping marketing direction, partnering closely with executive and cross-functional leadership to align media investment with business priorities in one of the world's most dynamic and high-potential growth regions.What you’ll be doingOwn the regional growth strategy - define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmapShape brand presence at scale - collaborate on the strategic brand-building initiatives - including above-the-line, OOH, and large-scale media partnerships - ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key marketsSet strategic direction for paid acquisition - provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day executionInfluence cross-departmental priorities - act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing

Requirements

shape broader business decisionsDrive market intelligence and opportunity identification - lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth leversChampion a data-driven culture - translate complex performance data and analytics into clear strategic narratives and investment plansAdvise executive leadership - serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisionsWhat you’ll bring5+ years of experience in performance marketing or user acquisitionFluency in English, French or Portuguese would be an advantageStrong expertise with major performance marketing platformsAdvanced analytical mindset with the ability to turn data into decisionsSolid understanding of digital marketing fundamentals (paid media, funnels, attribution)Excellent project management skills, with the ability to meet deadlines, and deliver results in a fast-paced, dynamic environmentEven better ifExperience in finance, gaming, or highly regulated digital industriesExperience working with both web and app acquisition at scalePrior exposure to fast-growing, performance-driven environmentsTech Stack / Role Specific ToolsKnowledge of Media channels: Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Display & Programmatic platformsExperience working with OOH, DOOH, PR, Brand initiativesAnalytical Stack: Market Research tools, Competitors audits, Google Analytics, AppsFlyer/Adjust/ Singular/KochavaProduct Analysis Stack: BI tools, Metabase/Tableau/Power BIIf you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.Originally posted on Himalayas