REQUEST FOR PROPOSALS - Brand Broker - IP Licensing

Brand Broker - IP LicensingConsultancy to Broker IP Licensing Deals with Major Consumer Brands1. BACKGROUND & ORGANIZATIONAL CONTEXTUbongo is Africa's leading edutainment company, producing educational media content loved by children and families across Sub-Saharan Africa. With a portfolio of instantly recognisable characters, Ubongo is positioned to generate significant revenue and impact through IP licensing partnerships.IP licensing presents a strategic opportunity for Ubongo to: (a) generate recurring non-grant revenue; (b) amplify brand visibility across consumer categories; (c) build long-term commercial partnerships with major regional and global brands; and (d) place educational, African-led content on everyday products that reach children in their homes, schools, and communities.Ubongo is seeking an experienced IP Brand Broker to identify, approach, negotiate, and close licensing agreements between Ubongo's character IP and major consumer brands operating in Africa and internationally.

This is a results-oriented, commission-based engagement with potential for ongoing retainer.2. OBJECTIVESThe Brand Broker will be expected to:Identify and qualify prospective licensee brands across target product categories and geographiesLead outreach and relationship development with brand decision-makers on Ubongo's behalfStructure and negotiate licensing terms in line with Ubongo's commercial objectives and rate cardClose a minimum of 2 - 3 signed licensing agreements within the initial engagement periodBuild a pipeline of 10 - 15 qualified licensing prospects for ongoing pursuitProvide market intelligence on licensing trends, competitor activity, and new category opportunities3. SCOPE OF WORK3.1 Onboarding & Strategy Alignment (Weeks 1 - 2)Immerse in Ubongo's IP portfolio, brand guidelines, character briefs, and existing commercial relationshipsReview and refine Ubongo's target licensee criteria and geographic prioritiesAgree on target categories: apparel, toys & games, publishing, food & beverage, consumer goods, digital products, and others as identifiedConfirm deal structure preferences: royalty rates, minimum guarantees, exclusivity tiers, and approval processesEstablish reporting cadence and deal pipeline tracking system3.2 Prospecting & Outreach (Weeks 2 - 8 and ongoing)Research and develop a qualified target list of 30+ prospective licensee brands across agreed categories and geographical territoriesExecute proactive outreach to brand procurement, marketing, and licensing decision-makersRepresent Ubongo at relevant licensing trade shows, industry events, and pitch meetings (costs agreed separately)Develop and deliver customised pitch materials leveraging Ubongo's IP assets and audience dataTrack and report all prospect interactions in a shared CRM or pipeline tracker3.3 Negotiation & Deal ClosureLead commercial negotiations on behalf of Ubongo, in close coordination with Ubongo's legal and commercial teamSecure term sheets and facilitate the finalisation of licensing agreementsEnsure all agreed deals align with Ubongo's brand guidelines, quality standards, and commercial objectivesCoordinate with Ubongo's legal team on contract execution3.4 Pipeline Management & Reporting (Ongoing)Provide bi-weekly pipeline updates covering prospect status, deal stage, estimated value, and key next stepsSubmit a monthly summary report to Ubongo's leadershipDeliver a final engagement report at the end of the initial term with pipeline handover documentation4.

DELIVERABLESDeliverable 1: IP Licensing Strategy Memo: target categories, geographies, prospect criteria, and deal parameters (Week 2)Deliverable 2: Qualified Prospect List: minimum 30 brands with contact information, category, and rationale (Week 4)Deliverable 3: Pitch Deck & Materials: customised for major prospect categories (Week 3)Deliverable 4: Bi-weekly Pipeline Tracker: live updates throughout engagementDeliverable 5: Minimum 2 signed term sheets or executed licensing agreements within 6 monthsDeliverable 6: Monthly Summary Reports to Ubongo leadershipDeliverable 7: Final Engagement Report with pipeline handover and recommendations (End of initial term)5. ENGAGEMENT STRUCTURE & DURATIONThe engagement is structured as an initial 6-month term, with option to renew. Ubongo is open to the following commercial structures from proposers:Commission-only: percentage of signed deal value (typical range: 10 - 20% of first-year guaranteed revenues)Retainer plus commission: monthly retainer covering operational costs plus a lower commission rateHybrid: reduced retainer with performance milestones tied to pipeline development and deal closureProposers are invited to suggest their preferred commercial structure with full transparency on terms.Initial Term: 6 months from contract signingRenewal: Option for 6-month renewal by mutual agreementExpected Start: July 1st 2026Operating Territories: Pan-Africa priority; diaspora markets and global considered6.

Qualifications

& EXPERIENCE REQUIREDEssential

Requirements

Minimum 8 years of experience in IP licensing, brand licensing, or commercial partnershipsDemonstrated track record of successfully brokering and closing licensing agreements - provide verified examplesExisting relationships with procurement, licensing, or marketing decision-makers at major consumer brands in AfricaStrong negotiation skills and understanding of licensing deal structures, royalties, and minimum guaranteesAbility to represent Ubongo professionally and passionately in high-stakes commercial conversationsHighly DesirableExperience brokering children's entertainment or media IP licensesNetwork of contacts in toy & games, apparel, food & beverage, and publishing sectorsExisting connections with licensing agents, retail chains, and consumer goods companies operating in AfricaExperience at or with licensing industry bodies (LIMA/Licensing International)7.

EVALUATION CRITERIAEvaluation Criterion Weight Max Score

Track Record: Deals Closed & Revenue Generated 35% 35Existing Relationships & Network Relevance 25% 25Commercial Proposal & Deal Structure 20% 20Proposed Strategy & Target Categories 15% 15References & Testimonials 5% 58. PROPOSAL

Requirements

Proposals must include:Broker Profile: company/individual overview, credentials, and representative client listTrack Record: verified list of at least 3 licensing deals brokered - including licensee, product category, deal value (or range), and outcomeProposed Strategy: target categories, geographies, outreach approach, and timeline for first deal closureNetwork Summary: overview of relevant existing relationships with major brands (brands need not be named if confidential)Commercial Proposal: clearly articulated fee structure (commission, retainer, or hybrid) with full transparency on termsReferences: minimum 2 client references from relevant licensing engagements9.

SUBMISSION DETAILS

Submission Deadline: 19th June 2026 (EAT)Submission Method: Email to t***u@***.orgSubject Line: RFP Response: Brand Broker - IP LicensingQuestions Deadline: 17th June 2026Questions Contact: t***u@***.orgUbongo values confidentiality and understands the sensitive nature of commercial networks. Proposers are not required to name specific brand contacts but should demonstrate the depth and relevance of their network.Equal Employment OpportunityUBONGO provides equal opportunities to all bidders and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by the laws of the country we are operating in.Job Scam WarningOur organization upholds a strict commitment to a fair, unbiased hiring process through BambooHR or very qualified recruitment agencies and shortlisting decisions are based solely on candidates'

Qualifications

, skills and experience relevant to the position.Beware of any individuals claiming to have influence over our hiring decisions or requesting favors in exchange for guaranteed shortlisting or employment opportunities. Such actions are against our policies and do not reflect our organization's values.Originally posted on Himalayas