(Senior) CRM / Lifecycle Marketing Manager (m/w/d)

Your tasks Retention decides whether the first purchase turns into a relationship over the entire dog and cat's life and this playing field is exactly yours. You get ownership via Lifecycle CRM for 7 strong pet food brands: You are responsible for our automation and campaigns from the idea to go-live - with modern tools, a lot of design freedom and direct impact. You work independently, make decisions and quickly improve based on results.

You build, maintain and optimize Klaviyo flows and campaigns for all 7 brands in parallel (including Wolfsblut, Herrmann's Manufaktur, pets Premium) - from welcome flow to reactivation. You are responsible for email as the core channel. We are looking to expand additional channels such as print mailings, WhatsApp, SMS and RCS - this is where you bring in cross-channel thinking.

You bring measures live independently and iterate based on results. Speed ​​before perfection: You test, measure and sharpen quickly. You turn data into concrete measures: RFM, segments, product and engagement data, animal profiles, predictions (rebuy, CLV, churn) become personalized, relevant approaches.

Storytelling is your strength: Modern tools and automation support you in production and scaling - you bring the exciting hook, the initial design brief and the emotional appeal onto the blank page. Of course, you use AI and automation tools to get from idea to live test more quickly and to gain more time for concept and creative. You communicate results clearly and to the point - internally and with our brand stakeholders and you work as a sparring partner at eye level.

What you bring At least 3-5 years of hands-on experience in CRM/lifecycle marketing with measurable results, ideally in e-commerce/D2C. Very good practical knowledge of Klaviyo (or comparable marketing automation platform). You think in terms of customer journeys and understand retention mechanics (rebuy, CLV, churn).

AI-native work is a given for you: you actively use LLMs, n8n, cursors and similar tools in your everyday work. You build it yourself: flows, segments and templates are created in your hands. You bring them live independently, learn from results and iterate quickly.

You have mastered segmentation, triggers, A/B testing and deliverability. Of course, you handle consent and data protection (GDPR) cleanly and responsibly. You are data-driven and translate our Looker dashboards into concrete actions.

Creative flair: You create a brief from scratch and get to the heart of a campaign with a strong hookline. You understand the connection between creative and performance. Category empathy for copy and creative: You can put yourself in the perspective of pet owners - and that shows in your approach.

What we offer you Responsible, exciting and varied tasks with a lot of creative freedom in a dynamic company that has flat hierarchies and an open, relaxed working atmosphere in which everyone is on a first-name basis. A friendly, open team consisting of approx. 280 employees in Munich, Leipzig and Albourne (UK) with several lovely office dogs at our locations.

Flexible working hours (based on trust-based working hours), home office options including cost sharing Your home office equipment and the opportunity to work from abroad for several months 28 days of vacation entitlement as well as the opportunity to take up to 20 days of unpaid vacation and special vacation! Various internal and external development opportunities that you can choose independently according to your interests. Your mental health is important to us!

That's why you can anonymously take part in individual or group therapy sessions as part of the "OpenUp" platform or speak to real therapists in 1:1 meetings. Various employee discounts - for people and animals! Regular team, company and family & friends events Do you need a break?

Relax in our social area, which is equipped with a table football table, or challenge your colleagues to a Mario Kart battle (or another Nintendo Switch game) on our comfortable sofa area! Don't like warmed up food? Ordering food takes too long for you?

In our office you have a high-quality, fully equipped kitchen where you can work out the wooden spoon or conjure up great cakes! Coffee, cocoa, tea and other cool soft drinks such as water and juices as well as fresh fruit, smaller snacks and a full candy drawer are available to you free of charge. EGYM Wellpass membership: With our subsidized EGYM Wellpass membership you get access to thousands of sports and wellness facilities - including fitness studios, swimming pools, climbing halls, yoga and Pilates studios and many other offers.

This means you can do something for your fitness and well-being flexibly and throughout Germany - in the way that best fits into your everyday life! Access to modern AI tools: We provide you with modern AI tools that help you work more efficiently, develop new ideas and further expand your skills in a constantly changing digital world. Many other great

Benefits

that we would like to introduce to you in more detail as part of the recruiting process! Interested? Then we look forward to receiving your application with your CV and cover letter including your earliest possible start date or your notice period as well as your salary expectations.

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