Performance Marketing Manager / Meta Ads (m/w/d)

Who are we? We emerged from Germany's largest financial education organization. We have shown over 250,000 young people how finance really works.

Finanzklar emerged from this mission. Because knowledge alone is not enough - most people fail not in understanding, but in implementation. This is exactly where we come in: We provide concrete help in making the right financial decisions.

Without commission logic against the customer. Without opaque products. But with real, independent advice.

Our mission: Good financial decisions can no longer be left only to the experts - we are democratizing them. And that's why we're looking for you. As a Performance Marketing Manager (m/f/d), you decide whether people even get to know Finanzklar.

We are looking for someone who doesn't just place ads, but understands why some campaigns move people and others don't. Tasks You plan, run and optimize our meta ads campaigns - from the target group to the budget to the daily evaluation of the numbers. At the same time, you develop the creatives: ad images, videos and texts that convey our message.

You bring two things together: you analyze numbers and understand what they mean - and you use them to develop images and texts that really speak to people. Your tasks in detail: Independent planning, construction and control of Meta Ads campaigns (Facebook & Instagram) - from strategy to implementation Management and optimization of advertising budgets with a clear focus on measurable results (CPL, CTR, ROAS) Development of campaign strategies based on target group analyzes and market observation Creation and further development of ad creatives - static and video-based - independently or in collaboration with the team Structured testing of target groups, creatives, messages and landing pages clear test logic Regular analysis of the campaign results and derivation of concrete optimization measures Creation of understandable KPI reports for internal evaluation and further development of the strategy Active participation in the overall marketing strategy of Finanzklar Qualification Job

Requirements

• what you bring with you Technical: Analytical thinking skills - you recognize patterns in numbers, draw logical conclusions and can translate data into decisions Basic understanding of digital marketing and social media - you know how platforms like Facebook and Instagram work Affinity to digital tools and systems - You can access new software quickly and independently. First experience with Meta Ads, Google Ads or comparable platforms is a plus - not a must. Meta Blueprint certification is an advantage - but not an exclusion criterion. Clean, error-free spoken and written German - mandatory. Creative: feeling for visual impact - you recognize what appeals to people and what doesn't. Ability to formulate advertising messages clearly and in a way that is tailored to the target group. Basic knowledge of design or video tools (e.g. Canva, Adobe Express, CapCut) an advantage - or the willingness to learn it Interest in storytelling and the question of why certain content works and others don't Personal: High self-motivation - you push yourself even when no one asks Quick comprehension and willingness to learn - you are ready to absorb and apply a lot in a short time Structured and conscientious way of working - you work precisely, document cleanly and stick to defined processes Openness to feedback and willingness for continuous development Ability to work in a team - you work closely with management and the team and proactively communicate previous experience in Performance Marketing Management is a plus - but not a must. What matters is who you are as a person, not what is on your CV.

Benefits

What you get Intensive onboarding over approx. 6 months - you'll really be developed here, not thrown into the deep end. Attractive fixed salary plus variable bonus pay if you achieve your goals - your effort will be rewarded directly.

A job in a team that grows, communicates directly and sticks together. Real development prospects: whoever gets good here takes on growing budget responsibility and actively shapes the marketing strategy full-time or part-time - we'll find the model that fits together. A company with a real mission - you help people make better financial decisions.

Find Jobs in Germany on Arbeitnow