Junior CRM Manager Campaigns (m/w/d) | remote oder hybrid

Are you ready to join a dedicated team on a mission to revolutionize oral care? As a Junior CRM Manager Campaigns, you play a central role in turning our existing customer base into an active community. You develop and send newsletter campaigns that don't just promote products, but are relevant, offer added value and measurably contribute to the growth of our brand.

We don't want to send interchangeable newsletters that disappear unread in your inbox. We want to create communication that reaches the right people at the right time: with strong topics, clear language and a good understanding of what really interests our customers. That's why we're looking for you: a structured, curious and data-oriented personality who wants to implement CRM campaigns independently and work with us to make every shipment a little better.

Responsibilities What this role is really about This role is not purely a marketing automation or technical CRM operations position. Your focus is on planning, creating, controlling and optimizing our regular newsletter campaigns. You combine good timing, relevant content and clean segmentation with a clear view of performance.

Our Head of CRM is responsible for the overarching customer journey as well as the structure and optimization of our automated flows. You will work closely with her and take on operational responsibility for our campaign communication within the CRM team. Your tasks Newsletter and campaign management Planning, creating and sending our newsletter campaigns in Klaviyo Maintaining and further developing our CRM campaign calendar Independent prioritization of topics, occasions and shipping dates Coordinating the required content, texts and visual assets Ensuring a consistent and high-quality brand presence in every mailing Coordinating campaigns with product launches, promotions and higher-level marketing measures Segmentation and relevant customer approach Segmentation of our recipient groups for more targeted communication Development of different messages for different customer and interested groups Adaptation of content based on purchasing behavior, interests and customer lifecycle phases Avoiding interchangeable mass communication through an address that is as relevant as possible Continuous development of our segmentation logic together with the Head of CRM Testing and optimization Planning and implementation of A/B tests Testing of subject lines, preheaders, content, offers and shipping times Structured documentation of the results Derivation of concrete learnings for future campaigns Iterative improvement of our newsletters based on data and customer behavior Reporting and performance monitoring of the most important CRM metrics Analysis of Open rate, click rate, conversion rate and revenue Classification of campaign performance in comparison to previous mailings Identification of particularly successful topics, messages and segments Creation of regular, understandable performance updates Derivation of concrete recommendations for action from the results Collaboration in the team Close collaboration with our Head of CRM Coordination with design, content, performance marketing and e-commerce Creation of clear briefings for texts and visual campaign content Timely coordination of all required assets and releases Active participation in the further development of our CRM communication What this role does not is Not a pure marketing automation position No sole responsibility for building complex customer journeys Not a purely technical Klaviyo implementation role No indiscriminate sending of discount newsletters Not a position in which you only process specifications You should not only send campaigns, but understand why they work.

Qualifications

What you should bring with you Must-haves First practical experience in email or CRM marketing Ideally first experience with Klaviyo or a comparable newsletter tool Experience can also come from an internship, a working student position or your own freelance projects A good feel for language, timing and relevant topics Very good spoken and written German Interest in data-based campaign optimization Basic understanding of important newsletter key figures Ability to read dashboards and reports and derive initial learnings from them Structured and reliable way of working Ability to perform tasks Organize independently in a remote setting Desire to take responsibility and quickly develop professionally Nice-to-haves Experience with Klaviyo Experience with a DTC or e-commerce brand First points of contact with health, beauty, lifestyle or consumer goods Basic knowledge of copywriting or content creation Understanding of e-commerce metrics such as AOV, CLV and conversion rate Experience with segmentation and A/B testing A feel for brand, design and high-quality customer communication

Benefits

Why This role is exciting. At Zahnheld we don't want to treat CRM as just a sales channel. We want to build customer communication that is relevant, creates trust and strengthens long-term relationships.

For you this means: Direct influence on customer loyalty, sales and repurchase rate Independent responsibility for an important growth channel Close collaboration with an experienced Head of CRM Clear division of tasks between campaigns and automation Lots of room for testing, learning and your own ideas Fast development opportunities within a growing CRM area Short decision-making paths and direct coordination with other marketing disciplines Working on an ambitious DTC brand with high demands on brand and performance Remote work within the DACH region A role in which you don't just receive newsletters not only to visibly shape how Zahnheld communicates with its customers. We are not looking for a perfect CV. We are looking for someone who is curious, wants to take on responsibility and wants to develop quickly in CRM marketing.

Someone who takes language as seriously as numbers and after a shipment doesn't just ask what the open rate was, but what we can do better next time. We look forward to getting to know you. Find more English Speaking Jobs in Germany on Arbeitnow