About this role
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About the Role
We are looking for a Head of SEO (f/m/d) who will take responsibility for our affiliate portfolio and continue to scale it. You work with some of the largest publishers in the world and have a direct impact on sales. You drive the SEO strategy for multiple affiliate websites in a variety of verticals, manage ongoing go-lives in new markets and lead a small team of SEO content managers.
You have the freedom to set the direction, set priorities and act quickly when something changes - because something is always changing in SEO. At WLX, SEO is not a support function, but a driving force. We have the resources, the support from management and the hands-on know-how to really make things happen.
And unlike an agency, everything we build is our own: our own projects, implemented in close collaboration with the largest publishers in the world. This means real ownership, real impact and no customer briefings. If you thrive on launching new projects, love the pace of a high-growth environment and want to help shape a growing, multi-million dollar portfolio across a constantly expanding range of verticals - then this is the right role for you.
You report to the Head of Organic and work closely with publishers, vertical managers and content teams to turn SEO potential into measurable business results. What you'll do Drive sales growth for existing affiliate websites: Develop and implement long-term SEO strategies, optimize high-quality pages for rankings and CTR, and be responsible for backlink campaigns across multiple affiliate websites. Launch new affiliate websites end-to-end: From keyword clustering, topic mapping and content structure to coordination with stakeholders to bring new websites live from scratch.
Drive on-page and off-page performance: Conduct content audits, improve the use of SERP features, manage link building efforts and work with agencies and publishers to strengthen domain authority. Identify and exploit growth opportunities: Research publishers, assess new markets, assess domain authority and traffic trends, and weigh expansion options using business growth frameworks. Lead and develop a team of SEO content managers: set clear priorities, demand accountability, coach further development and, if necessary, have difficult conversations.
What you bring to the table You bring extensive on-page and off-page experience in SEO, with proven success in scaling organic growth. You have proven experience in leading a team with a focus on development, motivation and high performance. You speak German at a native level and business-fluent English (C1+), you communicate confidently with stakeholders in both languages.
Ideally, you are based in Berlin. For the right person, the position is also possible remotely. You are analytical and structured: you prioritize what is important, communicate clearly and make decisions even under pressure.
You are comfortable in a fast-paced, flat, startup-style environment. Experience in iGaming or other affiliate marketing industries is an advantage. About Us At We Love X, we develop and operate powerful comparison platforms and conversion funnels that connect millions of users with the right products and services.
As a market leader in SEA-based affiliate marketing across multiple verticals, we transform high-intent traffic into scalable growth for our partners. Over the past few years, we have also built one of the fastest growing SEO businesses in our market - working with some of the world's largest publishers. Beyond our own platforms, We Love X continuously incubates new, performance-driven business models: from the initial idea to international scaling.
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