AI & Digital Marketing Apprentice

Key features of the role include: Social Media & Content Creation Managing social media channels including LinkedIn, Instagram, Facebook and TikTok Writing engaging social media posts, blogs and campaign content Creating newsletters, website copy and thought leadership content Designing graphics and marketing assets using Canva or similar tools Using AI tools to help generate ideas, improve workflows and support content planning SEO, PPC & Analytics Supporting SEO activity including keyword research and on-page optimisation Monitoring website traffic, user behaviour and campaign performance Using Google Analytics, Search Console and reporting tools Learning how AI can support data insights, research and performance analysis Campaign Strategy & Optimisation Supporting the planning and delivery of multi-channel campaigns Researching competitors, markets and audience behaviour Helping improve campaign results through testing and optimisation Assisting with reports, insights and client updates Understanding how strategy, creativity and data work together AI & Business Automation Using AI tools to support marketing delivery and efficiency Exploring automation tools that streamline internal processes Helping identify ways technology can save time and improve results Learning how AI is reshaping marketing, client service and business operations Supporting innovation projects across Consortium and client campaigns