Creative Strategist (m/w/d) - 100% remote % freelance - 35h+/Woche & t

Purefemm is one of the fastest growing DR brands in women's health. We develop high-quality supplements for menopausal women and are currently scaling at a very high level in Germany - mainly through meta ads and a highly optimized, consistently DR-driven funnel. We already have creative strategists on board and are now further expanding our creative team.

That's exactly why we're looking for another creative strategist to help us take the direct response output to the next level and actively scale it. OUR VISION We want to become one of the largest supplement brands in women's health - and next take our direct response playbook, which is already scaling to a high level in the DACH market, to the US market. The US launch will be one of our biggest projects, and you'll be part of it from the start.

We are not looking for a classic copywriter, but rather someone with a deep understanding of direct response marketing, who thinks in winning concepts, owns video teams independently and scales creative output like a machine - and who is keen to develop with us on a performance-based basis. Tasks Think of the role like an internal creative director for Meta. You will become part of our growing creative team and own a core area of ​​our creative ecosystem - from research to hook development to the final editor briefing.

Your main areas of responsibility: Direct response copy & creative direction hooks, scripts, VSLs, advertorials and PDPs for meta ads (DACH market, later US market) 15-25+ ad scripts per week - high output, high quality Identify and iterate winning concepts from our live ad performance weekly swipe file research - DACH + US markets, always with a direct impact on our next concepts media buying analysis → Creative Direction Rule1, Triple Whale, Meta Ads Manager - you read the numbers and derive creative direction from them Ad fatigue analyzes and timely killing/scaling of creatives Direct collaboration with Head of Growth to translate learnings into next creatives Video editor team Management briefings + quality reviews for our editor team (currently 4 editors) Responsibility that editors always have enough high-quality briefings and perform Manage iteration cycles - from the first letter to the ready-to-launch Asset AI-Augmented Workflows We work AI-native, especially with Claude You use AI for research, hook ideation, copy iteration - but the strategic depth comes from you Funnel understanding (frontend + backend) You understand how our funnel works: Ad → Quiz → Offer Page → Checkout → Email You don't write isolated ads, but think in terms of full-funnel consistency (message match, post-purchase assets, email flows) DACH compliance awareness You write DR copy that sells - and at the same time is HCVO/LMIV-compliant US launch (Q1 2027) The US launch is going to be big. You are part of the team that is developing the English DR playbook adaptation and developing the first winning concepts for the US market.

Qualification Must-

Haves Fluent German (C1/C2) Very good direct response marketing understanding At least 1 year of experience with DR copy or performance creative in DTC e-commerce Practical experience with meta ads - you can read and interpret ad performance Speed + High Output - you can produce 15-25+ scripts per week without sacrificing quality AI native - especially Claude video editor management experience - you can The editors immediately understand and implement briefs. Independent, structured, no micromanagement necessary. Ownership mentality - you drive, you iterate, you report proactively.

Performance mindset - you want your effort to be reflected directly in your payout, not just in hours. Nice-to-haves Meta Ads Track Record with €100k+ spend and validated Winners E-commerce stack: Shopify, Klaviyo, Quiz Funnels, Subscription Health / Supplement / Beauty Brand Background Women 40+ Audience Experience VSL / Advertorial / Quiz Funnel Copywriting CRO + Frontend (Replo, Shopify Sections) English DR Copy (for US launch Q1 2027)

Benefits

This is what awaits you 100% remote with maximum flexibility & freelance mandate with a long-term perspective Fixed Retainer + Performance Share - your ads → your share, iterations of your winners → also your share, more winners = more Payout - Direct Path to 5-digit monthly payouts with high performance Big impact - because our team is still small, you really shape very performance-oriented work with Monthly Retainer & Future Performance Share. Direct collaboration with the founder and plenty of creative freedom High responsibility, quick decisions and real influence on the company's success If the brand grows, you grow with it Find more English Speaking Jobs in Germany on Arbeitnow