Head of Direct Response & CRO (Senior)

Hey, I'm Yannic, co-founder of agencro, a CRO and direct response agency for e-commerce brands: advertorials, landing pages, online shops and email for our customers - plus some of our own projects for which we also run paid ads ourselves. We work AI-first: AI takes over the volume, a small team with judgment and taste directs and refines it. Small remote team, short distances, your work goes live quickly.

We are moving into the next level of growth and for this we are looking for an additional level between management and day-to-day business: you. You give our projects strategic direction, give feedback, keep quality high and lead the team professionally. Strategy tasks: Develop Angles and marketing strategy per project and prioritize test roadmaps - for funnels, pages and email as well as for ads (creative strategy for our own paid campaigns).

Leading the team professionally: briefing our copy, design, video and technology team, giving feedback and approving the results. You don't have to know every process by heart - marketing understanding, good feedback and clear communication count. Write copy: if it is needed, you can also write yourself - especially in German, with AI as a lever.

Not the main task, but an integral part of the job: Either you give briefs or you write yourself. Planning: Plan and adhere to timelines and priorities for the projects. Testing system: Analyze winning ads and funnels, document learnings, continuously improve the creative testing process.

Sparring the founders: preparing and supporting strategic decisions.

Qualifications

How we measure success We work with clear KPIs per project (test win rate, conversion goals, planned output) - you adhere to them with the team. The quality of copy and creatives increases measurably. Feedback and communication are structured: the team knows what is good and what is missing.

Who we are NOT looking for Pure consultants who haven't touched anything themselves for years. Buzzword marketer. We think in angles, awareness levels and numbers.

Feedback givers who can only comment but cannot demonstrate. AI skeptics. AI is our implementation lever.

Who we are looking for Proven direct response successes (funnels, advertorials, VSLs, ads), proven with numbers. Marketing understanding across the entire funnel: from the ad to the landing page to the email. Leadership and feedback strength: clear, concrete, prioritized - and strong in communication.

Organized: you can schedule and keep priorities across multiple projects. You write well yourself, especially in German. AI-first: you use AI daily for research, variants and drafts.

Benefits

In return for these skills, you will work in a team of young, dynamic people, you can organize your day the way you want, work from wherever you want and you will be challenged anew every day. You see a wide variety of eCommerce projects from health to beauty and fitness to fashion and get an incredibly deep insight into the world of online marketing. Instead of sitting on one thing for weeks, your tasks change every day so that you never get bored.

There is always a challenge to solve, a project to push or a process to improve. So, if this sounds like a good deal for you, then click on the link now and apply to us as a Marketing Assistant. Application Send us 3-5 funnels, advertorials or ads that you have written or are responsible for - ideally with results (CVR, CPA, spend, test wins).

A short paragraph: your AI workflow today - which tools, for what, where your craft comes in. Next steps: introductory conversation, test task, video call. Find Jobs in Germany on Arbeitnow