Team Lead Content und Social Media (m/w/d) - 100% remote, Vollzeit

About Endo Health GmbH Endo Health GmbH develops digital health solutions to sustainably improve care for women. Our vision is a world in which every woman has access to personalized, effective and digital healthcare. With our applications, we help those affected to shape their health independently and at the same time close existing gaps in care in the health system.

We make an active contribution to rethinking women's health and strengthening it in the long term. Team Lead Content and Social Media (m/f/d) As Team Lead Content and Social Media, you will take responsibility for our four-person content and social media team. Your area of ​​responsibility includes two central pillars: On the one hand, you will further develop our organic social media channels strategically and operationally and build sustainably relevant communities.

On the other hand, you are responsible for the entire content production for organic and paid - from idea development to UGC to high-performance paid creatives. Together with your team, you will develop a scalable content engine that efficiently produces high-quality content and, in close collaboration with performance marketing, becomes the company's growth engine. You combine strategic thinking with operational implementation and have already successfully set up AI-supported content processes and established them in teams.

Your goal is to use AI to significantly scale our content production and make it more efficient without losing creativity, brand quality or the human touch. You report directly to the Head of Marketing and work closely with the Performance Marketing Manager and other interdisciplinary teams. Tasks Your tasks Leadership, coaching and further development of our four-person content and social media team Responsibility for the content and social media strategy for our various apps Building sustainably growing social media channels and trusting communities with the aim of continuously increasing reach, engagement and relevant traffic and thus sustainably supporting paid Building scalable, AI-supported content processes that increase production speed and efficiency without losing quality, creativity or brand voice Development and continuous optimization of communication strategies and creatives for organic and paid Establishment of systematic creative testing frameworks and data-driven optimization processes to continuously improve content performance and increase ROAS Expansion and control of UGC, influencer and brand collaborations to strengthen community, reach and brand growth

Qualifications

What you bring with you At least five years of professional experience in content marketing, social media or digital marketing as well as experience in leading and developing teams Proven success in building and scaling organic social media channels and communities Sound operational experience in the development and production of high-performance Content for organic and paid as well as a good understanding of performance marketing. In-depth experience in the use of AI in content production Experience in setting up efficient content workflows as well as systematic creative testing and optimization processes Broad knowledge of relevant social media platforms - from Meta and TikTok to YouTube and Pinterest to new platforms and trends Confident use of Meta Business Manager, GA4 as well as project management and AI tools Experience in the healthcare, pharmaceutical or digital health environment is an advantage Important: For us, AI is not an add-on, but a central part of our future content organization. That's why we're expressly looking for a leader who has already demonstrably built up AI-supported content processes, successfully established them in the team and thus measurably scaled content production.

Simply using individual AI tools is not enough for this role. This is what sets you apart: You are a communicative team player and can also create a trusting collaboration remotely. You take responsibility, advance topics proactively and develop new approaches in a solution-oriented manner.

You combine strategic thinking with a hands-on mentality and also lend a hand operationally if necessary.

Benefits

Benefits

100% remote work with a lot of team spirit despite the remote context Lots of creative freedom and real ownership Regular team meetings on site (approx. 3 times a year) Participation in Corporate success (VSOP) Further training and coaching budget A committed, interdisciplinary team with a clear mission: to sustainably improve health care for women We ask you to solve a test task and submit it directly with your application. General conditions Format: PDF or slides Scope: max.

2-3 pages or 6-8 slides Processing time: max. 60-90 minutes It's not about perfection, but about structure, thinking and feasibility. Task - Part 1: Instagram analysis Vera Analyze Vera’s existing Instagram channel from a strategic and performance-oriented perspective.

Address the following points: How do you rate the current performance of the channel? What do you think is already working well? Where do you see the biggest weaknesses in terms of content, strategy or format?

Which three to five measures would you prioritize in the next eight weeks? Which KPIs would you use to measure success? In your analysis, refer to at least two specific existing posts or reels.

Insert screenshots or links to the selected content and briefly explain what you infer from them. Task - Part 2: AI in content production I: Create on-brand Instagram artwork with AI Choose one of our brands (Endo, Vera or Isi) and create with e.g. For example, give Claude a weekly Instagram content suggestion (e.g.

Carousels). Submission: The finished artwork (as JPG, PDF or in PPT) The prompts used (comprehensible, including reference to branding specifications) Short description of the technical setup (tools used, how they were combined, workflow) Short description of whether you think manual fine-tuning of the assets is necessary II: Capacity planning social media creator (video) How many videos/assets should an in-house social media content creator (video) can realistically deliver per day? Please create a short production plan with justification and address the following: Your assumptions (e.g. formats, length/scope per asset, filming vs. post-production effort, script creation, team coordination, etc.) The result (number of assets per day or per week) Find more English Speaking Jobs in Germany on Arbeitnow