Copywriter Direct Response (m/f/d), full-time, 100% remote

Do you read a landing page and immediately see where the lead drops off? Do you know why a hook works or not, think in terms of awareness stages and have you already written advertorials that really sold? Already a good sign.

But so that we don't misunderstand each other: We're not looking for a copywriter who builds nice sentences and waits for applause. We are looking for someone who understands copy as a sales tool. You think in angles, awareness stages and mechanisms, write data-driven and iterate until the numbers are right.

If you prefer to write branded poetry without responsibility for results, we're not a good fit. Tasks You will be responsible for direct response marketing and copywriting at Sivara, from the first Angle idea to the finished landing page that converts. You write advertorials, listicles, VSL copies and landing pages that are designed for conversion.

You develop copies for Meta and Google, with multiple hooks and awareness stages per angle. You think about every copy in terms of the awareness stage and the sophistication level of the target group. You develop the Big Idea, Mechanism and Promise properly instead of just listing features.

You continue to iterate on existing winners and derive the next version from performance data. You incorporate real customer language and original tones instead of writing copies from your gut or ChatGPT. You design copy processes and templates so that we can test faster and more consistently.

You work closely with Claude in everyday life, build your own prompts and workflows and use AI to write faster and better texts instead of having them copied out.

Qualifications

Experience as a copywriter in direct response or performance marketing, ideally in the D2C or e-commerce sector. You know Awareness Stages (Schwartz) and Market Sophistication and apply them in practice, not just as theory. You have proven to have written advertorials, listicles, VSLs or landing pages that performed.

You understand the common DR frameworks and know when to use which ones. You write data-driven and measure your copies based on KPIs, not feelings. You have a feel for target group language and can transform real original tones into strong hooks.

You work independently, deliver cleanly and step on the gas, even when no one is watching. You are very familiar with Claude and work with him every day anyway. For you, AI is a tool with which you can multiply your output, not a replacement for your own skills.

Benefits

100% remote, you work wherever you want. Flexible working hours that adapt to your life. We evaluate you based on performance, not attendance.

Trust instead of corporate bureaucracy: if you need a spontaneous day, a short message is enough. 30 days vacation, plus free birthdays. Flat hierarchies.

Attractive salary plus performance bonus if your copies move the numbers. Network: Sivara is closely networked with the leading D2C brands in Germany and exchanges information daily with other e-commerce brands in the 8- to 9-figure range. Through us you will gain insights and contacts that you would otherwise have to build up over the years.

Learning effect: real D2C scaling from within, a 7-figure company on the way to 8-figure, plus the chance to help build a complete creative system. All the way through here? Then maybe we are your match.

Send me a short, informal cover letter via first name. If you have a portfolio or a few copy examples, please send them along. Please don't write a 5-page novel with "I'm a team player and resilient", but rather show briefly and succinctly who you are and what you're capable of.

I'm looking forward to hearing from you! Best regards, Kacper Find Jobs in Germany on Arbeitnow