Chief Marketing Officer (m/w/d)

InkuPlay is a growth-oriented company in the gaming and e-sports environment. We develop brands, communities, digital formats and partnerships at the intersection of gaming, entertainment, content, creator economy and e-sports. Our goal is to establish InkuPlay as a modern, internationally relevant gaming and e-sports brand.

We are looking for an entrepreneurial leader to develop our marketing strategy, sharpen our brand positioning and drive sustainable growth. As Chief Marketing Officer (m/f/d) you will take on overall responsibility for marketing, brand, communication and growth at InkuPlay. You not only develop campaigns, but also build a resilient marketing organization together with management.

You combine strategic brand management with data-driven growth marketing, attention-grabbing content and commercially successful partnerships. You report directly to the Founder & CEO and work closely with the Esports, Content & Media, Partnerships, Sales, Community, Recruiting and Business Development departments. Tasks Marketing and corporate strategy Development and implementation of a holistic marketing and growth strategy for InkuPlay Translation of the company goals into concrete marketing goals, measures and measurable KPIs Establishment of a clear positioning for InkuPlay in the gaming, e-sports and entertainment market Identification of new target groups, markets, platforms and growth potential Close strategic cooperation with the management Support with the long-term corporate, brand and internationalization strategy Brand management and positioning Further development of the brand identity, brand architecture and brand communication Ensuring a uniform and professional Brand presence across all channels Development of brand guidelines, communication standards and approval processes Positioning of InkuPlay towards fans, talents, sponsors, partners, media and investors Building an emotional, credible and long-term relevant gaming brand Management of rebrandings, product brands and new sub-brands Content, social media and community Strategic responsibility for content, social media and community communication Development of cross-channel content strategies for platforms such as TikTok, Instagram, YouTube, Twitch, LinkedIn, X and Discord Planning and control of campaigns, Content formats, live streams and community activations Building a structured editorial and campaign plan Further developing the community into an active and loyal brand base Controlling internal and external content, design, video and social media resources Ensuring fast, target group-oriented and consistent communication Growth and performance marketing Building and controlling data-driven marketing and growth processes Planning, implementing and optimizing paid social, influencer, creator and performance campaigns Developing measures for Increasing reach, community, users and sales Defining and monitoring relevant key figures such as reach, engagement, conversion rate, customer acquisition cost and return on marketing investment Carrying out tests, target group analyzes and campaign evaluations Establishing meaningful marketing reporting for management Optimizing marketing funnels and digital customer journeys Sponsoring, partnerships and commercial marketing Development of marketable sponsorship and cooperation concepts Support in attracting and supporting sponsors, brand partners and strategic cooperations Development of individual activation concepts for partners Creation of pitch decks, presentations, marketing packages and case studies Ensuring contractually agreed marketing and media services Development of new commercial offers and revenue models Close cooperation with sales, partnerships and business development Representation of InkuPlay to brands, agencies, media and business partners Creator, influencer and talent marketing Development of a strategic creator and influencer network Development of campaigns with streamers, players, content creators and brand ambassadors Evaluation of potential cooperations based on reach, target group, Brand fit and profitability Development of creator programs and long-term brand partnerships Support in the personal branding of players, coaches, managers and other talents Ensuring a professional and brand-compliant external appearance PR, communication and reputation Development of a professional press and communication strategy Establishment and maintenance of relevant contacts to media, platforms, associations and industry representatives Preparation of press releases, statements, interviews and company announcements Strategic support in crisis communication and reputation management Monitoring the public perception of InkuPlay development clearer Communication and escalation processes for sensitive situations Team building and leadership Building and further development of the marketing, content and communication team Technical and disciplinary management of internal employees Selection and control of external agencies, freelancers and service providers Definition of roles, responsibilities, processes and quality standards Development of a performance-oriented, creative and responsible marketing culture Responsibility for resource planning, marketing budget and prioritization

Qualifications

What you bring to the table Several years of professional experience in a senior marketing position, for example as CMO, Head of Marketing, Marketing Director or Growth Lead Proven experience in building and scaling brands, communities or digital business models Sound knowledge of brand management, growth marketing, content, social media and performance marketing Ideally experience in gaming, e-sports, entertainment, sports, media, creator economy or technology Experience in developing and marketing sponsorship and partnership concepts Confident handling of marketing metrics, budgets, analyzes and reporting Experience in leading interdisciplinary teams and external service providers Strong understanding of digital platforms, community dynamics and current content formats Very good communication, presentation and negotiation skills Business fluent knowledge of German and English Strategic thinking combined with a strong implementation orientation High degree of personal responsibility, resilience and decision-making power Entrepreneurial mindset and willingness to actively help build structures You are a particularly good fit for us if you see gaming and e-sports not just as a hobby, but as a dynamic business and entertainment market. You want to build brands in the long term instead of just generating short-term reach, but are also willing to work strategically You are able to take operational responsibility Make data-driven decisions with creative ideas You feel comfortable in a growth-oriented and rapidly developing environment You structure new topics independently and implement them consistently You want to take responsibility and have a visible influence on InkuPlay

Benefits

A central leadership role with direct cooperation with the founder & CEO Large strategic and operational scope for design The opportunity to further develop a gaming and e-sports brand from the ground up Short decision-making processes and direct communication Flexible working models with hybrid and Remote shares by arrangement Responsibility for brand, growth, communication and marketing organization Access to an international gaming, creator and e-sports environment The opportunity to build your own team and professional marketing structures A dynamic corporate culture with high standards and ambitious growth goals Market-based remuneration depending on experience, responsibility and

Qualifications

Additional performance-related remuneration components possible in the future Find more English Speaking Jobs in Germany on Arbeitnow