About this role
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Hey, I'm Yannic, co-founder of agencro, a CRO and direct response agency for e-commerce brands: advertorials, landing pages, online shops and email for our customers - plus our own projects for which we also run paid ads ourselves. We work AI-first: AI takes over the volume, a small team with judgment and taste directs and refines it. Small remote team, short distances, your work goes live quickly.
Everything we build depends on the copy: advertorials, landing pages, emails - and the ads for our own brands. That's where you come in: You write the copy that gets these pages and ads to convert - based on clear angles and briefings from our Head of Direct Response & CRO. This is not a classic copywriting job: AI writes the first draft with you.
You get paid for judgment, research depth and polish - the difference between generic output and copy that sells. Tasks Writing direct response copy: advertorials, landing pages, product pages and emails for our customer projects - from the briefed angle to the finished text. Ad Copy: Hooks, Scripts and Primary Text for Paid Social.
Work AI-first: Drafts, variants and research with AI as default - your judgment and your fine-tuning turn them into copy that converts. Research: Understand target groups, pains, awareness levels and competitors before you write. Good copy starts there.
Iterate on data: Take test results and feedback, revise quickly, and get sharper with each round. Question briefings: if an Angle doesn't wear it, say so - and suggest a better one.
Qualifications
Who we are NOT looking for Brand and awareness copywriters - our copy has to sell. AI skeptics. AI is the default for us, not a gimmick.
Literary perfectionists. Clarity beats cleverness. Copywriters who take feedback personally - iteration is the job.
Who we are looking for You understand direct response: angles, awareness levels, objections, proof, CTAs. You already write with AI every day, get strong output - and know when to overrule it. Strong research muscle and genuine curiosity about target groups.
Very good German at a native speaker level. Fast, reliable, self-organized - you meet deadlines without drama.
Benefits
In return for these skills, you will work in a team of young, dynamic people, you can organize your day the way you want, work from wherever you want and you will be challenged anew every day. You see a wide variety of eCommerce projects from health to beauty and fitness to fashion and get an incredibly deep insight into the world of online marketing. Instead of sitting on one thing for weeks, your tasks change every day so that you never get bored.
There is always a challenge to solve, a project to push or a process to improve. Application Send us 3-5 funnels, advertorials or ads that you have written or are responsible for - ideally with results (CVR, CPA, spend, test wins). A short paragraph: your AI workflow today - which tools, for what, where your craft comes in.
Next steps: introductory conversation, test task, video call. Find Jobs in Germany on Arbeitnow
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