Growth Marketer (m/f/d) Meta Ads for E-Commerce | Boutique agency, online marketing

For us, growth marketer doesn’t mean “a little bit of everything”. It means: You drive our growth - with Meta Ads as the foundation. Meta is the channel that carries the volume today and it's yours: campaign architecture, budget, creative testing, result.

But it doesn't stop there. Influencers and other growth channels are not on a wish list for us, but on the roadmap - and you help build them. What we're not looking for: the convenience store that half-uses five platforms and delivers mediocre goods everywhere.

We're looking for someone who can master the meta at a world-class level and seriously build the next channel from that base - rather than jumping from one to the next. Second point before you read on: We work AI-native. Everyone writes that now, so be specific: We build our own AI tools.

MCP connection to our ad accounts, automated audits, anomaly detection, own skills for angle and script development. For us, AI is a standard tool, not an emergency solution. Anyone who still builds every analysis by hand in 2026 is too slow for us.

Conversely, if you hand over every decision to the AI, you will deliver the same output as every competitor with the same model. We're looking for the middle: you control, AI accelerates. If you're attracted to both - depth rather than guts, AI as a lever rather than a replacement for thinking - read on.

Who we are SKINBRO is a fast-growing men's care brand from Hamburg: solid soaps, solid shampoos, deodorants and perfumes - natural, plastic-free, Made in Germany. We sell via Shopify, Amazon and TikTok Shop and continue to grow in the DACH region. We are a small team with short distances.

If you find that it's not the ads that are the problem, but the offer, the bundle, the price or the landing page: that will be decided by us, not elsewhere. You don't have to convince someone sitting far away - you bring it into the next call, and if your analysis is convincing, it will be changed. What this means for the role: In our case, the ROAS in the advertising manager sometimes decreases as the business grows.

And that's exactly right. Anyone who thinks in terms of daily ROAS will be unhappy with us. Tasks Your tasks You lead our growth on meta - from audit to hypothesis and test roadmap to scaling and reporting.

Structured, not visceral. You will help expand our other growth channels, influencers first: Which channel deserves the next budget, what can be transferred from the meta-learnings, where does a test end and where does a channel begin? You control based on Total Business Numbers (Net Revenue, CAC, Contribution Margin, MER) and incremental KPIs, not platform ROAS alone.

You think beyond the ad: If the growth bottleneck is not in the ads (offer, landing page, product, pricing), you say it clearly and provide an alternative path. You make the customer journey measurable: micro-conversions as algo feed, post-purchase surveys, clean attribution logic instead of gut feeling. You build your test roadmaps with AI support.

Our stack provides you with audits, breakdowns and anomaly signals; you provide the hypothesis and test the output rather than blindly accepting it. You develop growth hypotheses (segment → mechanism → missing set piece) and read creative performance beyond vanity metrics.

Qualifications

Your profile You have Meta Ads operationally and strategically under control - campaign architecture, optimization goals, creative testing - and can explain your decisions to a founder in business figures. You think in systems: hypothesis → test → learning → next test. You work with AI every day - your own prompts and workflows, ideally already used tool connections or automations - and can specifically tell us where AI has made you faster and where you consciously don't trust it.

You understand incrementality (new customer control) and why last-click is deceptive. Or you want to learn and prove exactly that in the first 90 days with us. You are capable of confrontation: You don't nod off "scaling 5x tomorrow" but instead stand against it - even with the management.

Benefits

What we offer An environment in which AI tools are not applied for, but built. One brand instead of ten accounts. You don't optimize campaigns for other companies, but rather build a business that reflects back to you every day the impact your decisions have had.

Real levers: Offer, bundle, price, landing page, product - everything in-house, everything negotiable if your analysis is convincing. A challenging and demanding working environment that is always changing and appreciates your work. Competitive salary based on your performance.

A relaxed atmosphere with flat hierarchies and lots of fun without losing professionalism. Work the way you are most productive: The role is fully remote, with flexible hours. Equipped with the latest Apple products.

This is how the application works: short application - after viewing the profile: a few questions by email or telephone. 2 × conversations - 1× with the management, 1× with a team member. Verification of professional and personal suitability.

Compact test work on a real scenario from our account. The use of AI is expressly permitted and desired - we are interested in where you use it and where you deliberately do not. Do you recognize yourself?

Then apply. Find more English Speaking Jobs in Germany on Arbeitnow