Performance Marketer (m/w/d) - Meta Ads × AI × Creative Strategy | E-Commerce, Online Marketing

Most performance marketers can do one of three. We are looking for someone who combines all three. First: performance.

You manage our meta ads accounts independently - budget responsibility from day one. You control according to business figures (CAC, contribution margin, MER), not according to platform ROAS. For us, sometimes the ROAS in Ads Manager decreases as the business grows.

If you understand why this can be right, you've come to the right place. Second: AI - used correctly. We work AI-native.

For us this means: our own MCP connection to the ad accounts, automated audits and anomaly detection, self-built skills for Angle development and script construction. You shouldn't use these tools like a form, but rather use them like an instrument: AI takes over the how (structuring analyses, building variants, combing through data), the hypothesis - the what - remains yours. Anyone who builds every analysis by hand is too slow for us.

Anyone who hands over every decision to the AI ​​produces the same output that every competitor with the same model gets. Both are ruled out. Third: Creative Strategy.

In our category, it's the creative that counts, not the campaign setup trick. You don’t have to produce creatives - we have our own creative team and shoot in-house - but you do have to be able to read them: Why does this winner win? Which segment, which purchasing hurdle, which evidence is missing in the funnel?

You develop hypotheses (Segment → Mechanism → Angle) with the creative team, understand why a cold market needs different hooks than a hot one, and read creative performance beyond hook rate and thumbstop. Who we are SKINBRO is a fast-growing men's care brand from Hamburg: solid soaps, solid shampoos, deodorants and perfumes - natural, plastic-free, Made in Germany. We sell via Shopify, Amazon and TikTok Shop and continue to grow in the DACH region.

We are a small team with short distances. If you find that it's not the ads that are the problem, but the offer, the bundle, the price or the landing page: that will be decided by us, not elsewhere. You don't have to convince someone sitting far away - you bring it into the next call, and if your analysis is convincing, it will be changed.

Tasks Your tasks You manage our meta ads accounts end-to-end: Audit → Hypothesis → Test plan → Scaling → Reporting. You control according to Total Business Numbers and incremental KPIs; you understand why last-click is deceptive and where channels cannibalize each other. You use our AI stack as a standard tool.

Account audits, breakdown analysis and anomaly detection are powered by AI; you provide the question, check the output and make the decision. You decode creative performance: You recognize why a winner wins (hook, mechanism, objection handling, proof) and translate that into the next test hypothesis. You bring your own angle and set-piece hypotheses into the creative planning: which segment is underserved, which purchasing hurdle is unanswered, which piece of the customer journey is missing.

You work closely with Creative, CRM and Shop - for us, paid doesn't end with the click, but with the contribution margin. You tell us the hard truth when the bottleneck is the offer, the landing page or the product and not the ads. And you always provide an alternative path.

Qualifications

Your profile Demonstrable experience in managing meta-ads accounts with a relevant budget - in-house or agency. You work daily and deeply with AI: your own prompts and workflows, experience with LLM-supported analysis. You can specifically show where AI has made you faster and where you consciously don't trust it.

You can take apart someone else's winning ad and explain why it works. Not “good video”, but target group, mechanism, evidence. You know the basic logic of awareness and sophistication levels (Schwartz) or something comparable from practice: different levels of consciousness need different messages.

You think in business figures and understand ROAS ≠ contribution margin. You have the discipline to follow a system, the patience to let tests run smoothly instead of changing things every day - and you are capable of confrontation, even with management.

Benefits

What we offer A role at the intersection of performance, AI and creative - with tools we build ourselves instead of buying. One brand instead of ten accounts. You don't optimize campaigns for other companies, but rather build a business that reflects back to you every day the impact your decisions have had.

Real levers: Offer, bundle, price, landing page, product - everything in-house, everything negotiable if your analysis is convincing. Short paths and flat hierarchies: You work directly with management, without approval loops. A challenging working environment that is always changing and values ​​your work.

Competitive salary based on your experience level. A relaxed atmosphere with lots of fun without losing professionalism. Work the way you are most productive: The role is fully remote, with flexible hours.

Equipped with the latest Apple products. This is how the application works: short application - after viewing the profile: a few questions by email or telephone. 2 × conversations - 1× with the management, 1× with a team member.

Verification of professional and personal suitability. Compact test work on a real scenario from our account. The use of AI is expressly permitted and desired - we are interested in where you use it and where you deliberately do not.

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