Senior Content Manager SEO/AEO (m/w/d)

Negotiable

Office & admin

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We are looking for you as Senior Content Manager SEO/AEO (m/f/d) to strategically develop our organic visibility via search engines, AI-driven search and large language models. In this role, you will combine editorial excellence with data-driven organic growth and ensure that our content reaches, informs and converts users along the entire customer journey. As part of our global content marketing team, you will develop high-quality, user-centered content around used cars and mobility. You are responsible for content strategies for the German market, optimize content for classic search results as well as for AI-generated answers and work closely with product, brand, demand generation and external partners. Your Tasks <ul> <li>Development and implementation of a holistic content, SEO and AEO strategyfor AutoScout24 with a focus on organic visibility, user relevance and business impact </li> <li>Optimization of content for classic search engines, AI overviews, generative search results and large language models </li> <li>Identification of topic, keyword, intent and content gaps along the customer journey and derivation of more concrete ones Content measures </li> <li>Responsibility for editorial roadmaps and content calendars for relevant ones Formats such as landing pages, guides, magazine articles, and other digital assets </li> <li>Creation, Briefing, quality assurance and optimization of high-quality content around used cars, mobility and related topics </li> <li>Further development existing content in terms of relevance, structure, layout, internal linking, user experience, conversion and technical findability </li> <li>Control of external agencies, freelancers and other content partners including briefings, feedback, quality management and prioritization </li> <li>Close collaboration with SEO tech, product, UX, marketing teams to improve user guidance from discovery to lead generation </li> </ul> Your Profile <ul> <li>Several years of relevant professional experience in the area of SEO, content marketing, organic growth, editorial strategy or comparable roles </li> <li>Proven experience in developing and implementing successful content strategies with measurable impact on organic visibility, engagement, conversion or Lead Generation </li> <li>Very good understanding of classic SEO principles as well as initial knowledge of AEO, AI Search, Generative Engine Optimization and LLM Visibility </li> <li>Experience in planning, creating and optimizing various Content formats, for example landing pages, guides, magazine articles, white papers, reports or thought leadership content <li>Strong analytical skills and experience with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Ryte, Sistrix or comparable SEO and analytics tools </li> <li>Experience with CMS platforms such as Contentful, WordPress or comparable systems </li> <li>Structured, independent and high-priority working method with high ownership </li> <li>Excellent knowledge of German and fluent business English; other languages such as Italian, French or Dutch are an advantage</li> </ul> AutoScout24 offers

Benefits

that support independent and effective work - including a hybrid working model, flexible working hours, up to 30 days of vacation and modern office space. Our goal is an inspiring work atmosphere in which you can develop your potential. With more than 50 nationalities, we promote a diverse and inclusive work environment in which everyone feels welcome and valued. We support you with the right tools, training and development opportunities.Find more English Speaking Jobs in Germany on Arbeitnow

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