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Turnover Recruitment is currently filling a Head of CRM position for an established D2C brand. The company achieves annual sales of over €100 million and is looking for a person who will further develop CRM professionally and strategically and shape the next step in growth together with a cross-functional team. 100% remote within Germany.
Tasks Technical and disciplinary management of a CRM and retention team. Responsible for the further development of the CRM and lifecycle strategy with a focus on sustainable growth and customer loyalty. Analysis of relevant KPIs and derivation of data-based optimization measures along the entire customer lifecycle.
Conception and optimization of automated customer journeys via various CRM channels. Close collaboration with the performance marketing, e-commerce and product departments to continuously develop the customer experience. Prioritizing projects and resources as well as promoting an independent and data-driven way of working in the team.
Qualifications
Several years of experience in the areas of CRM, retention or lifecycle marketing as well as first or several years of management experience. Experience in the D2C, e-commerce or subscription environment, ideally with products that require explanation (e.g. supplements, health, beauty or consumer brands). Strong understanding of relevant CRM and retention KPIs as well as a data-driven way of working.
Experience in developing and optimizing customer journeys and CRM campaigns. Strategic thinking combined with a hands-on mentality and strong implementation skills. Enjoy cross-functional collaboration and developing teams.
Very good knowledge of German (C1/C2) and good knowledge of English. Find Jobs in Germany on Arbeitnow
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