About this role
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TL;DR - You’ll execute Lovable’s lifecycle marketing for the self-serve base - activation, engagement, retention, and reactivation. Hands-on, AI-first, and increasingly driven by intelligent personalization. You’ll shape how millions of builders experience Lovable every day.Why Lovable?Lovable lets anyone and everyone build software with any language.
From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast.We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.We’re a small, talent-dense team building a generation-defining company from Stockholm.
We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and want to fundamentally reshape how products grow.What we’re looking for5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale3+ years of deep, hands-on expertise with a modern lifecycle marketing platform like Braze, Iterable, or Customer.ioFluency in Liquid templating and email HTML/CSS, segmentation logic, and event-driven campaign architecture, experience with CDPs, event pipelines (e.g., RudderStack) and SQL for self-serve analysis makes you even stronger hereExperience building adaptive, evolving lifecycle systems, not just static journeysHands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logicComfort operating in ambiguity and designing systems that improve over timeContent craftsmanship to ensure content going out always builds on Lovable’s brandWhat you’ll doOperate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.Lifecycle PoC for product launches, experiments, and GTM momentsDesign intelligent, rules-based or algorithmic lifecycle programs that dynamically decide who to message, when to reach them, which channel to use (email, inbox, push, and emerging CRM channels), and what content to send, based on behavior and contextWork AI-first across your entire workflow, applying AI and automation to content generation, personalization, segmentation, decisioning, and analysisBuild experimentation and data-driven optimization into every lifecycle program, measuring true incremental impact rather than surface-level engagementPartner closely with Data, Product, and GTM teams so lifecycle messaging feels native, timely, and valuable
What Success Looks Like
Increased lift from lifecycle marketing you’re working on vs baselineBuilders experience Lovable’s lifecycle messaging as remarkably relevant, well-timed, and valuable - not noisy or genericAbout your applicationPlease submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.We treat all candidates equally - if you’re interested, please apply through our careers portal.Find more English Speaking Jobs in United Kingdom on Arbeitnow
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