Product Marketing Lead

About Swap: Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience. Built for brands that want to sell anything - anywhere, Swap centralizes global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability.

Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence. At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works. The Role This is a strategic product marketing leadership position responsible for: - Defining how Swap wins. - Shaping the Agentic Commerce category. - Driving measurable revenue impact across products. - Equipping Sales to win in competitive enterprise environments.

You will sit at the intersection of Product, Growth, Sales, and Customer Success - translating complex commerce infrastructure into clear, compelling narratives that move pipeline and accelerate adoption. What we’re looking for: - 6 - 8+ years of product marketing experience in B2B SaaS, ideally within e-commerce, retail, or commerce infrastructure. - Proven experience owning positioning, messaging, and go-to-market strategy. - Strong track record of driving revenue impact - pipeline, win rate, adoption, or expansion. - Experience supporting mid-market and enterprise sales motions. - Deep understanding of cross-border commerce, duties & taxes, landed cost, DDP/DAP models, or complex e-commerce infrastructure (strongly preferred). - Experience building competitive intelligence programs. - Strong understanding of acquisition channels and how product integrates into them. - Experience working with measurement tools such as HubSpot and modern analytics platforms. - Highly strategic, highly organized, and highly accountable. - Comfortable operating autonomously and leading cross-functional initiatives. - Strong communicator who can simplify complex infrastructure into compelling narratives.

Key Responsibilities

: - Own and evolve Swap’s product positioning, messaging architecture, and Agentic Commerce category narrative. - Define ICP segmentation, personas, and vertical-specific value propositions aligned to revenue targets. - Lead end-to-end go-to-market strategy and launch execution for new products and major releases. - Build comprehensive sales enablement programs (pitch decks, battlecards, objection handling, industry collateral) to improve win rates and shorten sales cycles. - Drive measurable revenue impact including pipeline contribution, conversion rates, product adoption, and expansion. - Own competitive intelligence and strategic differentiation against key commerce infrastructure players. - Translate complex cross-border, duties & taxes, and compliance workflows into clear, compelling narratives. - Partner with Product to influence roadmap prioritization based on market feedback and commercial opportunity. - Lead customer research, win/loss analysis, and persona development to continuously refine positioning. - Collaborate with Analytics and Growth to define KPIs, measure performance, and embed product narratives across acquisition and lifecycle channels.

Benefits

: - Competitive base salary. - Stock options in a high-growth startup. - Competitive PTO with public holidays additional. - Private Health. - Pension. - Wellness

Benefits

. - Breakfast Mondays. Diversity & Equal Opportunities: We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views.

The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing. Apply directly on RemoteJobs.org: https://remotejobs.org/remote-jobs/product-marketing-lead-swap