Marketing Commercialisation Manager

Lead Marketing Commercialisation Manager - United Kingdom (Remote)

About the Role

Convera is looking for a results-driven Lead Marketing Commercialisation Manager to join our Marketing organization. In this role, you will lead the end-to-end go-to-market (GTM) commercialization of new products, features, and capabilities - ensuring strong adoption, scalability, and measurable revenue impact.This position is ideal for someone who combines strategic thinking with hands-on execution and thrives in a fast-paced, cross-functional environment. You will partner closely with Product, Sales, Enablement, Operations, Creative, and external stakeholders to ensure every launch is executed with precision and delivers business results.What you’ll doOwn and drive GTM commercializationAct as the central orchestrator for product and feature launches, managing timelines, dependencies, and cross-functional alignmentDevelop and maintain scalable GTM frameworks, including launch checklists, readiness scorecards, and phased rollout plansDefine target segments, adoption goals, and success metrics for each launchManage budgets, timelines, and resources to ensure efficient and effective deliveryEnable go-to-market readinessCoordinate launch deliverables across Product Marketing, Content, Brand, Sales Enablement, and Sales teamsLead GTM readiness meetings, proactively identify risks, and manage go/no-go decisionsPartner with Sales and Enablement to ensure teams are equipped with the right messaging, tools, and materialsServe as the primary point of contact for GTM-related questions on new launchesSupport customer rollout and adoptionCollaborate with Product and Sales to identify pilot customers and run early adopter programsGather and synthesize customer feedback to refine positioning and improve launch readinessMonitor adoption trends and support field teams in prioritizing rollout effortsMeasure impact and optimize performanceDefine and track success metrics (adoption, activation, usage, early revenue signals)Partner with Data and Analytics teams to monitor performance, identify friction points, and recommend improvementsBuild dashboards and provide regular updates to leadership on commercialization performanceContinuously improve GTM processesCapture learnings and lead post-launch retrospectives to refine workflowsBuild repeatable, scalable GTM processes across the product portfolioDrive accountability and alignment across Product, Sales, Marketing, and OperationsWhat you bringRequired

Qualifications

Bachelor’s degree or equivalent experience5+ years of experience in GTM operations, program/project management, commercialization, product operations, or marketingProven track record of launching and scaling products, features, or propositionsStrong project management skills, with experience leading complex, cross-functional initiativesExcellent communication and stakeholder management skills across diverse teams (Product, Sales, CS, UX, Legal, Ops)Analytical mindset with the ability to translate data and insights into actionable recommendationsHighly organized, proactive, and able to manage multiple concurrent projectsNice to haveProject Management certification (e.g., PMP, Prince2, Agile)Experience in financial services, payments, or technology environmentsStrong problem-solving skills and ability to navigate ambiguityExperience driving acquisition, adoption, and customer growth initiativesFamiliarity with GTM frameworks, enablement tools, and product analytics platformsExperience with customer feedback programs (beta programs, CABs, etc.)Exposure to pricing, packaging, or segmentation strategiesOriginally posted on Himalayas