Customer Marketing & Analyst Relations

DescriptionWe're looking for a Customer Marketing and Analyst Relations Manager to help tell the Constructor story to both industry analysts and our valued customers.You'll create and run campaigns that ensure our customers know about our latest products and features as well as grow our customer advocacy program. You'll also manage our relationships with Gartner, Forrester, IDC, and other tier-1 firms, driving everything from briefings and evaluations to an ongoing calendar of analyst engagement.If you've built narratives around products and features that drive customer behavior and advocacy, but are also interested in gaining more experience in analyst relations, this is the role for you.

What You'll DoCustomer Marketing

Design and run lifecycle campaigns that drive product and feature awareness among the existing customer baseBuild and execute adoption campaigns in partnership with Product and Customer Success that move customers from awareness to active usage of new and underutilized featuresProduce a steady cadence of compelling customer stories across formats: written case studies, video, slide-ready summaries, and co-branded contentBuild and manage a customer reference and advocacy program - identifying, recruiting, and nurturing customer advocates without burning them outIdentify and develop upsell-ready customer segments - working with Product Marketing, CS and Sales to create marketing programs that convert engaged, high-adoption customers into expansion pipeline for additional productsAnalyst RelationsOwn management of the AR program: help design annual strategy, briefing preparation, inquiry management, evaluation cycles, and ongoing analyst engagementManage our presence in major analyst evaluations (Magic Quadrant, Forrester Wave, IDC MarketScape, etc) - from submission strategy through final publicationLead briefing preparation: working across product, product marketing, and leadership to build crisp, evidence-backed narratives and prep executive spokespeopleMaintain an AR intelligence function - tracking analyst sentiment, surfacing relevant research, and feeding competitive and market insights back to product and go-to-market teamsHelp maintain genuine relationships with tier-1 and tier-2 analysts, understanding what each analyst cares about and tailoring our engagement accordingly

What We're Looking For

Required3+ years of experience in customer marketing: running campaigns specifically designed to drive customer engagement (product adoption and advocacy)Has run multiple customer-focused programs end-to-end (loyalty campaigns, onboarding journeys, expansion/upsell plays, customer advisory boards, etc)Heavy involvement in content creation - case studies, customer stories, or executive communicationsExperience working with CRM data (Salesforce) and customer lifecycle metrics (NPS, CSAT, expansion signals)Comfort working cross-functionally with product, sales, and executive stakeholders to gather input and drive alignmentPreferredHas managed a customer reference or advocacy programExperience managing analyst relations, especially Gartner and Forrester including writing briefing documents and/or positioning narratives SkillsExceptional storyteller who turns product capabilities into crisp, compelling storiesDeep comfort with technical or complex products and familiarity with AI/ML fundamentalsExcellent project management and attention to detail, able to manage complex initiatives from concept to executionKnows how to get what they need from other functions, including Product, CS, Sales, and the executive teamA growth mindset with creativity, ambition, and a proactive approach to problem-solving and innovation. MindsetAdaptable communicator who can shape the message to the audienceNurtures relationships over the long termComfortable with ambiguity and rapid changeEvidence and data-driven in communicationExcited by both deep strategy and fast hands-on executionFind Jobs in Germany on Arbeitnow