Junior Content Marketing & SEO Manager (m/f/d) - Italian Market - limited to 2 years

<p>As part of our global content marketing team, you will develop high-quality, user-centered content around used cars and mobility. You are responsible for content strategies for the Italian market, optimize content for classic search results as well as for AI-generated answers and work closely with product, brand, demand generation and external partners.</p> <p><strong><span data-contrast="none">Your tasks:</span></strong><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></p> <ul> <li><span data-contrast="auto">Research, analysis and quality management of automotive and mobility content in Italian language</span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> <li><span data-contrast="auto">Planning, coordination and briefing of relevant content for the Italian AutoScout24 platform</span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> <li><span data-contrast="auto">Creation, optimization and updating of SEO-relevant website content taking into account user intent, brand guidelines and content quality standards</span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> <li><span data-contrast="auto">Conducting keyword, topic and competition analyses to identify content gaps and organic growth potential</span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> <li><span data-contrast="auto">Improving the relevance, structure, internal linking and usability of existing content</span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> <li><span data-contrast="auto">Monitoring and analysis of organic performance as well as deriving concrete optimization measures</span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"></span></li> <li><span data-contrast="auto">Support with technical SEO analyzes and audits, for example on indexing, crawling, duplicate content, page speed and structured data</span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> <li><span data-contrast="auto">Identification, documentation and prioritization technical SEO problems and optimization opportunities in close collaboration with SEO, product and tech teams</span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> <li><span data-contrast="auto">Optimizing content for AI Visibility and modern search systems, including Google AI Overviews, ChatGPT and other generative search and response platforms the visibility of AutoScout24 in classic search results and AI-based search platforms as well as monitoring relevant competitors data-contrast="auto">Control of external agencies and service providers, including briefing, prioritization, quality control, feedback and tracking of deliverables</span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> </ul> <p><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span><strong><span data-contrast="none">You bring with you:</span></strong><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></p> <ul> <li><span data-contrast="none">Relevant professional experience in the field of SEO and/or content marketing</span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> <li><span data-contrast="none">Strong analytical skills as well as experience in using SEO and analytics tools, such as Google Search Console, Google Analytics, Semrush and Ryte or comparable tools</span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> <li><span data-contrast="none">Structured work style and good organizational and project management skills </span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> <li><span data-contrast="auto">Ability to effectively communicate ideas, feedback and current SEO trends to various stakeholders, from team members to management</span><span data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> <li><span data-contrast="none">High willingness to share ideas with colleagues and to be inspired by the team data-ccp-props="{"*** *** 83":0,"*** *** 39":160,"*** *** 40":259}"> </span></li> <li><span data-contrast="none">Excellent Italian skills and fluent English</span></li> </ul> <p>AutoScout24 offers

Benefits

that support independent and effective work - including a Hybrid working model, flexible working hours, up to 30 days of vacation and modern office space. Our goal is an inspiring work atmosphere in which you can develop your potential.</p> <p>With more than 50 nationalities, we promote a diverse and inclusive work environment in which everyone feels welcome and valued. We support you with the right tools, training and development opportunities.</p> <p> </p>Find Jobs in Germany on Arbeitnow