About this role
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Everydays is about “you, just better”. This not only applies to our customers - but also to you. We are a fast-growing D2C health brand with clear ambitions: to become the market leader in our segment.
For us, CRM is much more than email marketing. We develop cross-channel customer journeys that increase customer lifetime value, retention and personalization along the entire customer lifecycle - via email, WhatsApp, print and other retention channels. Our focus is on developing data-driven customer experiences that turn new customers into loyal existing customers more quickly.
We are already working with a specialized CRM agency for strategic further development. In addition, we are looking for an experienced freelancer who will independently develop, strategically design and operationally implement new CRM initiatives. Tasks Your mission You don't just further develop CRM - you actively shape our customers' customer journey.
From the first welcome email to personalized product recommendations to subscription, cross-sell and winback journeys, you develop scalable lifecycle systems that sustainably increase customer lifetime value and retention. Your tasks You are responsible for new CRM projects from the idea to go-live. These include, among other things: Strategic conception of new CRM and lifecycle initiatives Development of cross-channel customer journeys along the entire customer lifecycle Journey mapping for new products, campaigns and customer experiences Development of messaging strategies for different target groups and customer lifecycle phases Development and implementation of new lifecycle and automation flows Development of our subscription and membership journeys Development of personalized quiz and recommendation journeys based on zero and first-party data Development of new ones Cross-sell, upsell, bundle and replenishment journeys Development of new winback and reactivation concepts Planning and implementation of cross-channel CRM campaigns Development of segmentation, trigger and personalization logic Planning, execution and evaluation of A/B tests Analysis of existing journeys and identification of new growth levers Prioritization of new CRM projects based on their expected business impact Close collaboration with our Head of Retention and our CRM agency Support with short-term, strategic important CRM projects What you will work on with us Among other things, you will work on the following strategic projects: Building our subscription lifecycle Development of all CRM journeys for our future subscription model Personalized quiz and recommendation journeys based on zero-party data Cross-sell, upsell and bundle automation Replenishment, refill and winback journeys Cross-channel customer journeys via email, WhatsApp and print Development of new ones Lifecycle concepts for product launches AI-supported optimization of our CRM processes and content Development of new revenue levers to increase customer lifetime value and retention
Qualifications
Your profile You already have several years of experience in CRM and lifecycle marketing and think about customer journeys holistically. Must-have Several years of experience with Klaviyo Experience in setting up complex lifecycle and automation flows Experience in the Shopify environment Experience in the strategic conception of customer journeys Experience in journey mapping Experience with segmentation and personalization Experience in the development and evaluation of A/B tests High implementation speed Independent and structured way of working Very good knowledge of German and English Particularly valuable Experience in the supplement, health or nutrition sector Experience with subscription or membership models Experience in DTC e-commerce Experience with WhatsApp, print or direct mail marketing Understanding of customer lifetime value, retention and conversion optimization Confident use of AI tools such as ChatGPT, Claude or comparable solutions to increase efficiency in CRM How you work We are not looking for a classic CRM campaign manager. We are looking for someone who recognizes opportunities, develops concepts independently and implements them quickly.
You... think entrepreneurially focus on the business impact of your projects develop customer journeys from the customer's perspective work data-driven actively use your own ideas implement projects pragmatically and quickly take responsibility naturally use AI in your everyday work enjoy working in a dynamic environment with changing priorities
Benefits
This is what we offer Long-term freelance mandate with high utilization (approx. 30+ hours/week) 100% remote High level of personal responsibility and a lot of creative freedom Direct collaboration with to the Head of Retention Fast decision-making processes Exciting projects with great business impact Collaboration with an experienced CRM agency and an ambitious growth team Please send us: your CV or your LinkedIn profile relevant CRM or Klaviyo projects examples of complex automation flows or customer journeys that you have developed examples of A/B tests or CRM projects with measurable business impact your hourly or daily rate your availability Find Jobs in Germany on Arbeitnow
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