Senior Business Development Manager - Betting & Gaming Media (Europe)

<div class="content-intro"><p> </p> <p> </p></div><p><strong><em>By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. </em><a href="https://www.geniussports.com/about-us/"><em>Learn more at geniussports.com.</em></a> </strong></p> <p><strong>THE ROLE: </strong></p> <p>We are seeking a Senior Business Development Manager - Betting & Gaming Media to drive direct commercial relationships with Tier 1 and Tier 2 online Sportsbooks and Casino groups across Europe plus their agencies (if applicable).</p> <p>This is a senior, hunter-led individual contributor role focused on new business.</p> <p>The role requires deep programmatic expertise, strong understanding of sportsbook and casino marketing objectives, and the ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes.</p> <p><strong>WHAT YOU’LL DO</strong></p> <ul> <li>Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks, casino operators based in Europe, selling both managed service programmatic solutions and Deal ID-based buying.</li> <li>Develop and execute strategic account plans aligned to your new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.</li> <li>Own and execute end-to-end sales cycles across CTV, in-app, digital video, display, and DOOH channels, from initial strategic new business outreach through to deal execution.</li> <li>Sell and activate managed service programmatic campaigns and Deal ID-based buying to operators and, where applicable, their internal programmatic media trading teams, leveraging the

Benefits

of using Genius Sports’ proprietary data, audiences, and real-time sports signals for their Programmatic media activations.</li> <li>Own your pipeline management, forecasting, and revenue performance through Salesforce, with a focus on deal quality and scalable growth.</li> <li>Stay ahead of betting and gaming market dynamics, including regulatory considerations and competitive offerings.</li> <li>Represent Genius Sports at key industry events and client forums.</li> </ul> <p><strong>WHAT YOU’LL BRING:</strong></p> <ul> <li>5+ years of experience in digital and programmatic advertising new business sales, with ideally 2+ years specifically within iGaming, sportsbooks, online casino, or regulated betting environments.</li> <li>Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows.</li> <li>Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value.</li> <li>Experience owning complex, enterprise-level sales cycles from initial strategy through to close.</li> <li>Strong commercial acumen with disciplined pipeline management and forecasting.</li> <li>Ability to build trusted, relationships with operator-side stakeholders (CMO, Head of Growth, Digital etc).</li> <li>Excellent communication, negotiation, and presentation skills.</li> <li>Able to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth.</li> </ul> <p><em>We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. </em></p> <p><em>As well as a competitive salary and range of

Benefits

, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at</em><a href="https://www.geniussports.com/reward/"><em> </em><em>Reward | Genius Sports.</em></a><em> </em></p> <p><em> </em></p> <p><strong><em>One team, being brave, driving change</em></strong><em>  </em></p> <p><em>We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at</em><a href="https://www.geniussports.com/culture/"><em> Culture</em><em> | Genius Sports.</em></a><em> </em><em> </em></p> <p><em>Let us know when you apply if you need any assistance during the recruiting process due to a disability.</em></p>Find Jobs in United Kingdom on Arbeitnow