About this role
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You will further develop our performance marketing and lead generation measures and, in particular, drive forward the marketing of actaOne - our data protection-compliant AI solution for companies and public administrations. You plan, control and optimize campaigns to acquire qualified B2B leads and work closely with sales and marketing. Your tasks Planning, controlling and optimizing performance marketing campaigns to acquire qualified B2B leads, especially for actaOne - the data protection-compliant AI solution for companies and public administrations Development and implementation of lead generation measures along the digital customer journey Support and optimization of relevant channels such as Google Ads, LinkedIn Ads, Meta Ads and other platforms Positioning and marketing actaOne to relevant decision-makers from companies, authorities and public administrations Analysis of campaign performance based on relevant key figures such as conversion rate, cost per lead and lead quality Optimization of landing pages, advertisements, target group approaches and conversion routes Establishment and further development of structured lead processes in close cooperation with sales to ensure efficient qualification and handover of potential actaOne customers Implementation of tests to continuously improve campaign and lead performance Observation of market, competition and channel developments and derivation of suitable measures Your
Qualifications
Several years of professional experience in performance marketing, lead generation, growth marketing or online marketing Ideally experience in the SaaS environment Very good knowledge of planning, implementing and optimizing digital campaigns Confident handling of Google Ads, LinkedIn Ads, Meta Ads and common analysis and tracking tools Experience in developing and optimizing lead funnels and conversion routes Strong analytical understanding and confident handling of relevant marketing metrics Good computer skills and IT affinity Structured and goal-oriented way of working Strong communication skills and enjoy working with sales and internal staff Interfaces Personal responsibility, commitment and the ability to work in a team Fluent German language skills Your
Benefits
Performance-related remuneration Personal mentor Fitness studio Company health management Above-average company pension provision Familiar working environment with home office arrangement Trusted working hours Active product design by contributing your own ideas Very good training and further education opportunities Ergonomic workplaces and the latest technical equipment Free fruit and drinks Employee
Benefits
and team events Further information about actago GmbH as an employer can be found at: **** Your contact person Do you have any questions? Please feel free to contact your personal contact person **Anna-Lena Zwerenz **Telephone: 09*** *** 990-61 Email: We look forward to receiving your application! Find more English Speaking Jobs in Germany on Arbeitnow
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