About this role
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You will further develop our performance marketing and lead generation activities and drive the expansion of digital sales processes. You will design, control and optimize campaigns to acquire high-quality B2B leads in close collaboration with marketing and sales. Your tasks Conception, implementation and ongoing optimization of performance marketing campaigns to generate qualified B2B leads Planning and implementation of targeted lead generation activities along the digital customer journey Control and further development of relevant advertising channels such as Google Ads, LinkedIn Ads, Meta Ads and other platforms Evaluation of campaign results based on central key figures, such as conversion rate, cost per lead and quality of the leads generated Continuous improvement of landing pages, advertisements, target group addresses and digital Conversion processes Development and optimization of structured processes for lead processing in close coordination with sales Planning and carrying out tests to sustainably increase campaign and lead performance Analysis of current developments in the areas of market, competition and advertising channels as well as deriving appropriate recommendations for action Your
Qualifications
Several years of professional experience in performance marketing, lead generation, growth marketing or digital marketing Ideally experience in a SaaS company or a comparable digital business environment Profound knowledge in the conception, implementation and optimization of digital marketing campaigns Confident handling of platforms such as Google Ads, LinkedIn Ads and Meta Ads as well as established analysis and tracking solutions Experience in setting up and further developing lead funnels and digital conversion processes Strong analytical skills and an experienced handling of relevant marketing metrics Good computer skills and IT affinity Structured and goal-oriented way of working Strong communication skills and enjoyment of working with sales and internal interfaces Personal responsibility, commitment and ability to work in a team Fluent in German Your
Benefits
Performance-related remuneration Personal mentor Fitness studio Company health management Above-average company pension scheme Familiar working environment with home office arrangement Trusted working hours Active product design by contributing your own ideas Very good training and further education opportunities Ergonomic workplaces and the latest technical equipment Free fruit and drinks Employee
Benefits
and team events Further information about actago GmbH as an employer can be found at: **** Your contact person Do you have any questions? Please feel free to contact your personal contact person **Anna-Lena Zwerenz **Telephone: 09*** *** 990-61 Email: We look forward to receiving your application! Find more English Speaking Jobs in Germany on Arbeitnow
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