Senior Paid Social Manager - Meta & TikTok, Perspektive Paid Social Lead (m/w/d) · Remote

This is your job with us Wednesday morning. You open the Business Manager and see two new hooks running, well above Benchmark. You directly increase the budgets.

You will then brief Anna, our creative strategist, on the iteration of the best performers. Anna will build a new set with Alex, Mona and Tobi from the creative team. UGC, Founder Ads and several statics.

A few days later they go live. On Thursday you present the development of the performance and the next steps to the customer. Plus your suggestions for the next product launch.

Discounts alone are not enough for you. Every order must have a positive contribution margin. You then brief your team.

Each step of the campaign is clearly distributed. On the launch day, you will reach €50,000 in ad spend for the customer in one day, profitably. That's exactly your job.What we work forWe want to be the strongest holistic growth partner for e-commerce brands in the DACH region.Because what we see again and again: Agencies and service providers support brands in niche and silo-like ways, channel by channel, without looking at the whole thing.

In the process, enormous potential falls by the wayside. We therefore do not see ourselves as a service provider, but rather as part of our customers' companies. To achieve this, 30 specialists in six specialist areas have been working together at EVOLVE, completely remotely and since day one.

We think about paid social differently. It is no longer a secret that creative determines performance. This is standard.

We also go one level higher and help develop high-conversion offers and funnels. Because a strong ROAS rarely comes from just good ads. It arises from the offer behind it: For us, the offer logic and price structure are part of the channel.

We calculate the contribution margin for every offer before it goes live. We also build landing pages and funnels. A creative only sells as well as the page behind it.

Creative strategist, copywriter, graphic designer and videographer in-house. No waiting for external suppliers, plus an AI stack for more output. That's exactly

What We're Looking For

. What awaits you here You're not taking on a few advertising accounts. You take responsibility for the growth of your customers via social ads and develop the right strategy independently.

Because we don't work with customers to manage campaigns. We work with them to make them grow. What that means in everyday life: You plan and control the paid social campaigns on Meta and TikTok, from strategy to daily optimization.

You scale accounts to high five- to six-figure monthly budgets. The target metric is profitability, not ad spend. You develop the creative concepts with Anna and the creative team.

UGC, founder ads and statics are created from test data, not from gut feeling. You provide the ideas for ads and funnels according to direct response principles. Our team implements them and works them out in detail.

You ensure that hooks, formats and narratives are constantly tested. A winning creative doesn't last long at high ad spend levels.You carry out the weekly customer reports and advise at the decision-making level, not just on the channelYou continue to expand the social ads area, through SOPs, quality management and the professional leadership of new team membersThe last point is important to us. This role exists once at EVOLVE.

That's why we're looking for someone who wants to take responsibility for the entire paid social team and who will develop as a paid social lead in the future. What you should bring: At least three years of experience in performance marketing with a focus on paid social, as the main channel and not on the side. Provable scaling of e-commerce accounts to high five- to six-figure monthly budgets.

Deep knowledge of Meta Business Manager, ideally also in TikTok Ads Manager. In addition, routine with tracking tools such as Triple Whale, Admetrics or TracifySecure handling of margins, contribution margins, CAC and POAS. Without these numbers, you cannot scale profitably.

Strategic understanding of e-commerce. You think beyond the advertising channel and manage projects along the entire customer business. Understanding of direct response mechanisms, UGC formats and founder ads.

You'll see why a creative sells, not just that it sells. Native German for customer communication and copy evaluation. Fluent in English for working in the ad managersVery good self-organization, also because we work 100% remotelyIdeally first experience in technical leadership or in mentoring juniorsTo put it bluntly: This job doesn't suit everyoneYou shouldn't apply if you don't have any e-commerce experience.

We are looking for someone who can manage accounts at an excellent level. We would be happy to challenge you professionally. However, you should already have the e-commerce know-how with you.

The framework 100% remote since day 1, no hybrid compromise 30 days of vacation Company pension plan, job bike and company fitness via Wellpass Laptop of your choice and high-quality home office equipment Further training budget as well as support from internal and external sources and mentors at your side Full access to our internal AI stack Team events and workations twice a year This is how the process worksYour application. Your CV is enough. If we have any questions, we will send you a short questionnaire.Initial consultation.

A short video conversation with Vanessa from our HR: getting to know each other, framework and expectations. Technical discussion. Here we go in depth with the management or the lead of your department.

Final getting to know each other. With the management and your future contact person, personally and professionally. Here we define your position again exactly based on your strengths and interests.

Decision and start. We decide quickly and plan your onboarding together.Your development with usShort-term, the first two months. Familiarization with the EVOLVE methodology and our processes.

You will take over the first accounts together with the team. Medium term. Full responsibility for multiple high-budget accounts.

You will manage the paid social team technically and onboard another team member. Long-term. As a paid social lead, you will manage the entire social ads area, professionally and disciplinarily, up to ten people.

Your contact Vanessa, our HR manager, is your first contact and looks forward to your application. Find more English Speaking Jobs in Germany on Arbeitnow