Creative Marketing Producer

Fit4Me is looking for a Creative Marketing Producer who will be responsible for creative win-rate and influence CPA and revenue through a systemic performance strategy. This is a role for a producer with a business mindset who takes full responsibility for win-rate, CPA and revenue. Focus - hypotheses with high potential impact, speed of testing and scaling of winning concepts.

Key business KPI roles: % win-rate of creatives. CPA. The influence of creatives on revenue.

Speed-to-test new hypotheses. You should definitely contact us if: You want to be responsible for the business result in numbers. You think in categories of impact, LTV and unit economy.

You prioritize hypotheses by potential impact. You build a system testing process. You work in close connection with UA.

You use AI to speed up production and tests. Impact zone: Formation of a performance-creative strategy (Meta / TikTok / Google). Building a system creative testing framework.

Launch and scaling of winning concepts. Impact on CPA and revenue through new creative approaches. Speed-to-test acceleration through AI and automation.

Joint work with UA to make data-driven decisions. We expect you to have: Deep understanding of metrics: CTR, Hook rate, Hold rate, CPA, CR, LTV. Meta / TikTok scaling experience.

Systems thinking (builds process, not chaos). Hypothesis-first approach. Practical use of AI in production.

Ownership for business results. Will be a plus: Experience working with a subscription model. Experience scaling budgets.

Building creative pipelines using automation. Experience of partnership with UA / Growth teams. Your path: Interview with Recruiter → Test task (TK) → Interview with Lead Creative Producer → Final interview with HRD → Job Offer 🚀Originally posted on Himalayas