Growth Marketing Lead

About the Role

We're a fast-growing AdTech company (50 - 100 people) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns. Think of us as a creative intelligence layer for performance marketing - we make ads, and every ad teaches the next one.As our Growth Marketing Lead, you'll sit at the intersection of strategy, media, and creative intelligence. You'll own high-impact client accounts, steer substantial media budgets, and work cross-functionally with forward-deployed creative teams and media buyers to drive efficient, scalable growth.

This is a primarily client-facing and strategic role - but you're equally comfortable rolling up your sleeves and getting into the tactical weeds.This role is based on-site in New York City. Visa sponsorship is not available.What You'll DoOversee annual media budgets ranging from $5M to $50M across Meta, TikTok, and Google - driving efficient spend and account scalabilityLead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs)Develop cohesive growth strategies that place creative at the center of paid advertising programsTranslate creative performance data into clear, actionable insights for clients, creative teams, and media buyersIdentify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement frameworksPartner closely with on-site creatives and media buyers to turn performance insights into high-performing content and scaled campaigns

What We're Looking For

Required:4 - 8 years of paid media experience; agency and/or consumer app background strongly preferredDeep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign managementProven track record managing accounts with seven-figure+ annual media budgets ($1M+)Experience running paid media campaigns across Meta, TikTok, and GoogleStrong analytical skills - ability to translate performance data into strategic recommendationsExperience developing growth strategies that tightly integrate creative performance with media buyingExcellent presentation and communication skills; comfortable leading QBRs and executive stakeholder meetingsExperience optimizing media efficiency beyond standard dashboard metrics (funnel strategy, offer testing, incrementality, etc.)Nice to Have:Deep understanding of mobile advertising measurement systems including SKAN, AEM, and MMPsExperience working in agency environments managing multiple client accounts simultaneouslyBackground in consumer app or mobile-first product growth marketingCompensation &

Benefits

Salary: $130,000 - $175,000 per year, depending on experienceOpportunity to work with a high-growth team at the cutting edge of paid social and creative intelligenceCollaborative, in-office environment in New York CityLocationThis is a fully on-site role based in New York City, NY. Candidates must be authorized to work in the United States - visa sponsorship is not available for this position.Find Jobs in Germany on Arbeitnow