Head of GTM

About the Role

An early-stage ambient AI / personal productivity startup is hiring a Head of GTM to fully own go-to-market strategy and brand - from funnel logic to narrative - across both strategy and execution. This is a founding-level, player/coach role that is critical to launching and scaling the product, driving acquisition, and building market presence from zero.The company is building an ambient intelligence system - combining hardware, software, memory, and AI - designed to seamlessly integrate into daily life, reduce cognitive load, and help people focus on what matters most. Think of it as a continuous context layer that learns user patterns, manages follow-ups, and handles the administrative "small loops" that drain attention.This is a 0→1 hire for a company at early/seed stage.

You will shape how the product enters the market and how the brand is perceived by early adopters.What You'll DoOwn end-to-end GTM strategy, including funnel logic, beta-to-launch sequencing, and channel mix (founder-led outreach, KOL activation, community platforms, Product Hunt, Hacker News, and more).Develop the brand narrative, voice, and positioning from scratch - identifying and resonating with early-adopter audiences.Build and optimize beta acquisition funnels; use conversion data to continuously reallocate effort across channels.Direct and coach all individuals involved in GTM and marketing efforts in a true hands-on player/coach capacity.Create a comprehensive, repeatable GTM and brand playbook for the team to leverage post-launch.

What We're Looking For

Required:10 - 12+ years of experience, with a proven track record owning end-to-end GTM execution and brand/positioning for a startup launch (Seed through Series B).Demonstrated ability to grow a product from zero awareness and zero brand equity.Experience sequencing multi-channel beta-to-launch plans and crafting compelling brand narratives.Comfort with ambiguity and prior experience as a first/founding GTM hire.Experience directing and coaching GTM or marketing personnel alongside doing the hands-on work yourself.Ability to build repeatable playbooks for post-launch scaling.Nice to Have:Experience with consumer AI or hardware-adjacent startups.Familiarity with community-led or Product-Led Growth (PLG) models.Awareness of the "trust gap" dynamics around the origin of consumer tech products.An existing operator network or professional following on X/LinkedIn.Bilingual capabilities.Understanding of "second brain" / Personal Knowledge Management (PKM) personas.Not a fit if: You are a single-discipline specialist (brand-only or GTM-only), primarily a large-company operator, management-only without hands-on execution experience, or have no 0→1 startup background.Compensation &

Benefits

Compensation details are not publicly listed for this role. This is an equity-meaningful, founding-level position at an early-stage startup. Specific package details will be discussed during the interview process.Note: Visa sponsorship is not available for this role.LocationLocation details are flexible for the right candidate.

The company is at early stage and operates in the consumer AI / ambient intelligence space.Find more English Speaking Jobs in Germany on Arbeitnow