Native Ads Performance Marketing Manager (m/w/d) · Remote

This is your job with usDuring your weekly account deep dive on Outbrain, you notice that one of the accounts is currently stagnating with a daily budget of €7,000. You go in at the account level. The ads deliver constant values, funnel CTR is stable, the offer page collapses.

Two advertorial angles carry the entire account, the rest have been below target performance for the last few days. You decide: Need for new advertorial funnels to reach new customers via other problem angles. You enter into an exchange with the copywriting and creative team.

Not with an idea, but with data and a hypothesis. On Friday you'll be on a call with the customer's management. She wants to move budget to meta.

You calculate against: contribution margin per channel, CAC, growth curve of the last six months. The budget stays with Native because it is the best decision for the customer. The customer is happy.

In the weeks that follow, the new campaigns start and the performance picks up again. That's exactly the job. What we work for We want to be the strongest holistic growth partner for e-commerce brands in the DACH region.

Because what we see again and again: Agencies and service providers support brands in a niche and silo-like manner, channel by channel, without looking at the bigger picture. In the process, enormous potential falls by the wayside. We therefore do not see ourselves as a service provider, but rather as part of our customers' companies.

To achieve this, 30 specialists in six specialist areas have been working together at EVOLVE, completely remotely and since day one. We think about native ads differently. For most agencies, native advertising via Taboola and Outbrain is a residual budget channel.

Something you test when Meta and Google are maxed out. We treat Native as its own growth channel with its own logic. Because you don't just win native in the advertising account, but also on the route from the ad to the offer page.

If you only manage campaigns, you don't see half of the leverage. First-class media buying and excellent funnel architecture as the core of the work: advertorials, pre-landers and offer pages are tested like ads. You have a team and processes at your fingertips for quick implementation.

Control based on POAS and contribution margin instead of on click prices, which say nothing about profitability. Systematic angle tests instead of individual hits, so that a winning angle is scaled across several campaigns. That's exactly why we're looking for someone.What awaits you hereYou're not taking over a few native accounts.

You will take over the profitable scaling of our customers. You decide how you grow through native ads. Because we don't get paid to manage campaigns.

We are paid to help our customers grow profitably. This applies to your team as well as to you. What this means in everyday life: You are responsible for the agency's entire native adspend volume and further develop the native strategy.

You decide which scaling strategies, funnel types and which brands suit us. In the future, you will lead a team of media buyers, copywriters and creative strategists. You give feedback on campaigns, funnels and creatives.

You expand the team as it grows and introduce new people. You are responsible for project distribution and weekend availability; it is organized by the team. You are responsible for even the most demanding native accounts, including strategy and control.

Leadership here does not mean giving up your craft. You manage customer reporting and ensure long-term partnerships. You develop existing customers and scale their budgets.

The greatest leverage lies in the accounts that are already running. You are responsible for the funnel architecture from the ad to the offer page. You brief copywriting and graphics and evaluate the results against performance data.

You standardize onboarding, campaign setup and reporting in the native area. You document learnings so that your team can apply them without you. The last point is important to us.

What you find out doesn't stay in your account. It will become part of the methodology that the entire Native team works with. This is what you should bring with you.

You have already managed accounts with over €100,000 per month via Taboola or Outbrain. Alternatively, track record at META. You love media buying and find it easy to scale accounts profitably in a short period of time and to carry out hard budget cuts when performance drops.

You have the know-how to think through and optimize the entire funnel route from the ad to the offer page. This includes advertorial and pre-lander mechanics. You calculate budget decisions against margin, CAC and contribution margin, not against sales.

Your experience comes from D2C customers or your own shop. Ideally, you already have initial experience in team leadership with feedback discussions and performance evaluation. Ideally, you have tracking knowledge.

You have already worked with tools like Voluum or attribution solutions like Hyros, admetrics or Tracify. To put it bluntly: This job doesn't suit everyone. You shouldn't apply if you don't have several years of experience in media buying.

This role controls six-figure monthly budgets and, in the future, leads an entire team. We require the craftsmanship.The framework 100% remote since day 1, no hybrid compromise 30 days of vacation Company pension plan, job bike and company fitness via Wellpass Laptop of your choice and high-quality home office equipment Further training budget as well as support from internal and external sources and mentors at your side Full access to our internal AI stack Twice a year Team events and workations This is how the process worksYour application. Your CV is enough.

If we have any questions, we will send you a short questionnaire.Initial consultation. A short video conversation with Vanessa from our HR: getting to know each other, framework and expectations. Technical discussion.

Here we go in depth with the management. Final getting to know each other. With the management and your future contact person, personally and professionally.

Here we define your position again exactly based on your strengths and interests. Decision and start. We decide quickly and plan your onboarding together.Your development with usShort-term, the first two months.

You take on the first demanding native accounts and get to know your team. You see where processes are and where they are missing. Medium term.

You are responsible for the development of native ads as one of our core agency services. Testing, campaign control and scaling run according to standards that you have further developed. In the long term.

You expand the area: more accounts, larger adspend budgets, more people and processes in the team. In addition, there is a career as a specialist in funnels and angles. Both paths arise from results and not from waiting time.Your contactVanessa, our HR manager, is your first contact and looks forward to your application.Originally posted on Himalayas