Content Stratege (m/w/d)

Job description About Teaching Socials Teaching Socials is one of the fastest-growing management consultancies in the DACH region and the leading consulting company for personal brands in the finance and real estate sectors. Team of 25 high performers, grew from 0 to a constant monthly turnover of over €750,000 within 2 years. The Role As Content Director, you are responsible for our entire content ecosystem.

You don't produce content, you build brands that dominate their market. You don’t need any familiarization with our world. You come from the personal branding, creator or agency environment, from online education, coaching or consulting, or you yourself have developed channels in the financial and business sectors.

You know the target group, the platform logic and the difference between reach and sales. And you want more. This role belongs to someone who aspires to build the largest content presence in their industry and who wants to be measured by it.

Anyone who waits for clear announcements here is wrong. Your tasks Strategy and content concept Overall strategy for all channels (Instagram, TikTok, YouTube) Conception of formats, series and positioning Trend research and ideation, leading instead of following Development of hooks, scripts and viral content mechanics Storytelling around the development of a 100 million company platform and performance Analysis of watch time, drop-offs and performance data Deriving concrete optimizations from creator analytics Use of AI tools (AI-first approach) in ideation, scripting and analysis Testing, iteration and scaling of content formats Control of a structured content calendar Development of content from interviews and raw material Implementation Active participation in front of the camera Close collaboration with editing, social and leadership Building scalable content systems Results by which you are measured Growth of the channels in reach, watch time and followers Number of formats that will be scaled up after the test Output cycle: planned Content calendar that is also maintained Content that measurably generates leads and applications, not just views A content system that runs without you as the bottleneck This is what we offer Full ownership over one of the most important areas in the company Direct line to management and short decision-making processes Budget, team and equipment to implement ideas immediately Above-average pay, linked to results A clear development path for everyone who wants more than their role description Why Teaching Socials Direct work with and impact on the largest personal brands in the DACH region Self-realization and personal responsibility Fast internal implementation of ideas, young and growth-hungry environment Further development and establishment of a common mission Investment in skill development 4 team events per year Values: See Teaching Socials Manifesto (!) Job

Requirements

Requirements

: Experience in our or a comparable industry: personal branding, creator business, social media or marketing agency, online education, coaching or consulting Content is part of your identity, not just your job Deep understanding of viral mechanics and Platform logics Strong sense of trends, hooks and storytelling Proven content successes with concrete numbers Ambition: You want to become the best in your field and can be measured by results You ideally have: Experience in building personal brands or creator channels Platform-native thinking (TikTok, Instagram, YouTube) AI-first mindset Basic understanding of editing (timing, captions, B-roll) Experience in front of the camera Independently grown channels Experience Financial, real estate or business target groups What we are not looking for: People with no connection to our industry to whom personal branding has to be explained first Classic social media managers without a strategic focus Candidates without demonstrable content results People who create content without understanding performance Pure copywriters (email, funnels, landing pages) People with no growth ambition who wait for announcements instead of doing things themselves Find Jobs in Germany on Arbeitnow