Head of Marketing & Growth (w/m/d)

We are the Berlin startup STUR: We develop timeless, long-lasting and sustainable design products for the kitchen. Everything Made in Germany - our cast iron pans are award-winning. We want to inspire foodies like you to new culinary discoveries and bring the professional kitchen to your home.

We have been operating profitably since day 1, are growing dynamically and want to be found in a million kitchens by 2030. To achieve this, we think of performance marketing and branding as one. And for this we are now looking for you as Head of Marketing & Growth (f/m/d) (German-speaking, from now on, hybrid in Berlin or remote).

Responsibilities Responsibility for sales and marketing efficiency: You take responsibility for our future growth and the continued profitability of our brand. This includes further positioning STUR emotionally as a high-end brand and covering the entire range of performance channels. Strategy: Together with our co-founders, you will further develop the marketing strategy and work on its continuous implementation.

You develop and establish processes and structures that enable further growth. Leadership: You lead a team of three and expand it over the long term. You lead at eye level and promote the individual development of your team members.

Hands-on implementation: Together with your team as well as agencies and freelancers, you implement the strategy in campaigns (currently mainly Meta Ads, Google Ads, CRM and influencers). You control the testing and continuously optimize our conversion rate. Data-based decisions: You make your decisions based on data, further develop reporting and KPI structures and derive concrete measures from them.

Qualifications

You have several years of solid professional experience in online marketing in rapidly growing e-commerce companies and have extensive experience in full-funnel management. You have experience building a premium D2C brand that achieves high AOVs with at least eight-figure revenue responsibility. You have already built, led and developed teams in the long term.

At the same time, you would like to manage campaigns in the common paid and organic channels yourself. You have a strong understanding of creatives as a central performance lever. With your creativity and brand understanding, you will develop STUR into a love brand in the long term.

You enjoy analyzing data, working with attribution tools and knowing their limitations. You are familiar with tools like Klar. You have a great passion for modern cuisine, enjoy cooking and can identify with our iconic, sustainable and functional Made-in-Germany products.

Your German is fluent, spoken and written, your English is conversational.

Benefits

ownership and perspective: In this role you have full responsibility for the dynamic development of a successful D2C cookware brand that challenges established premium brands. Fair remuneration and the best conditions: Apple hardware, 30 days of vacation, fixed training budget for free use. Flexibility: working hours suitable for families, trust-based working hours, home office.

The position can be carried out 100% remotely; we would like to meet regularly in person in Berlin. Lots of extras: Germany ticket, subsidized Urban Sports membership, corporate

Benefits

, delicious food every day in the office and of course culinary team events. Are you ready to take STUR to the next level with us? Then we should get to know each other!

Send us your application with your CV, start date and salary expectations. If you have any questions, please feel free to contact us. We look forward to hearing from you soon!

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