Digital Marketing Manager - Organic Growth (gn), 12 months parental leave cover with option to extend

Your tasks The Bike Leasing Group is one of the leading companies for employer mobility solutions and company bike leasing. With our brands, we shape modern working environments and continue to grow. In the role as Digital Marketing Manager - Organic Growth (gn), you take on a central function in the area of ​​organic growth and actively contribute to ensuring that our brands Bikeleasing and Probonio are visible and effective in search engines, on the website and in relevant target groups.

You will work closely with sales, product, data and automation and can specifically contribute and further develop your expertise in SEO, GEO, CRO and content. If you want to take on responsibility, drive things forward in a data-driven manner and work in a professional environment with short decision-making processes, you have come to the right place. Sounds good?

Then we look forward to getting to know you. You maintain and further develop central website pages - from product pages to landing pages to use case pages - and optimize them iteratively based on performance signals such as conversion paths, search intentions and content gaps. You design and carry out A/B tests in order to experimentally and significantly increase website performance: page structure, messaging, CTA logic, internal linking and friction reduction The focus is on topic and intent clusters for bike leasing and Probonio.

You will build and create and optimize organic content formats (guides, glossary and explanation pages, comparison content). You ensure a solid on-page basis that supports SEO and GEO at the same time. You develop and manage an integrated content strategy - including topic backlog, intent logic (awareness → consideration → conversion), content standards and success criteria - and thus make output and impact scalable.

You design lead assets such as white papers and webinars, coordinate their implementation and ensure consistent content repurposing in website modules, organic formats and sales enablement materials Your strengths You have at least 5 years of proven experience in experimentally increasing website performance through A/B testing - and can name concrete results and metrics You have at least 5 years of experience in optimizing websites in an organic search context (SEO + GEO) and know how to measurably build visibility You derive content strategies in a data-driven and SEO or GEO-led manner - from from target group analysis to prioritizing topic areas You communicate confidently in German (C2) and English (C1) and can prepare complex content clearly and appropriately for the target group Operational experience in paid search or paid social is a plus - not a must, but helpful for close collaboration in the team Why come to us? You are part of a rapidly growing company, you can drive things forward and actively shape things - together we can create long-term career prospects. Back to the office?

Not with us! Instead, you can expect maximum flexibility - supported by our modern flexitime model and our workation policy We live real sparring: open communication, honest feedback and collaboration on an equal level. Through Probonio you will receive a 50 euro voucher of your choice every month - plus 60 euros annually for your birthday.

In addition to strong insurance conditions for your company pension plan, you also benefit from capital-forming

Benefits

And of course you can lease up to two bicycles or pedelecs through us as an employer We see diversity as an enrichment for our team. That's why we welcome all applications and would particularly encourage people with disabilities or other challenges to apply to us. Find more English Speaking Jobs in Germany on Arbeitnow