About this role
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Do you look at a funnel and immediately know where the problem is? You know which angle should be tested or iterated next, where BOF ads are missing and which landing page we need, and you think in terms of hypotheses, angles and numbers, not in pretty campaigns? Already a good sign.
But so that we don't misunderstand each other: We are not looking for a strategist who only builds theoretical slides and lets others do them. We are looking for someone who sets the strategy AND delivers it themselves. You decide what we launch, plan the funnel, and build the scripts, listicles and landing pages that perform yourself.
If you prefer to just present concepts and wait for applause, we're not a good fit. Tasks You are responsible for the creative and funnel strategy at Sivara, from the initial idea to implementation. You analyze our funnels, find the gaps (missing angles, bottom-of-funnel ads, weak landing pages) and derive concrete test plans from them.
You decide what we launch next and prioritize based on impact. You write and build the DR assets yourself: advertorials, listicles, landing pages, VSL scripts, ad copy. You brief and challenge our agencies so that the creatives perform and the media buying works.
You continue to iterate on Winner and derive the next version from the performance data. You work closely with Claude on a day-to-day basis, building your own prompts and workflows and using AI to deliver faster and better.
Qualifications
Several years of experience as a creative strategist, direct response marketer or in a comparable role, ideally in the D2C or e-commerce sector. You think in funnels and awareness stages (Schwartz) and apply them in practice, not just as theory. You have demonstrably designed AND built funnels, landing pages, advertorials or VSLs that performed.
You are strategically strong and at the same time hands-on, you implement your ideas yourself. You work data-driven and look at the numbers (ROAS, CAC, CTR, hook rate, etc.), not your gut feeling. You are very familiar with Claude and work with him every day anyway.
You pursue topics independently, deliver cleanly and step on the gas, even when no one is watching.
Benefits
100% remote, you work wherever you want. Flexible working hours that adapt to your life. We evaluate you based on performance, not attendance.
Trust instead of corporate bureaucracy: if you need a spontaneous day, a short message is enough. 30 days vacation, plus free birthdays. Flat hierarchies.
Attractive salary plus performance bonus if your work moves the numbers. Network: Sivara is closely networked with the leading D2C brands in Germany and exchanges information daily with other e-commerce brands in the 8- to 9-figure range. Learning effect: true D2C scaling from within, a 7-figure company on the way to 8-figure.
All the way through here? Then maybe we are your match. Send me a short, informal cover letter by yourself.
What have you built so far, which copy or funnel examples, landing pages or advertorials of yours have performed best, when would you like to do so, etc. If you have a portfolio, always bring it on. Please don't write a 5-page novel with "I'm a team player and resilient", but rather show briefly and succinctly who you are and what you're capable of.
Also via Linkedin. I'm looking forward to hearing from you! Best regards Kacper Find more English Speaking Jobs in Germany on Arbeitnow
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