Marketing and Customer Data Analyst

# Marketing and Customer Data Analyst **Location:** Remote **Type:** Full Time **Experience Level:** Mid Level ## About Comfrt Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing - we strive to build a community where everyone feels supported and seen. ##

About the Role

We are looking for a sharp, commercially-minded Marketing & Customer Data Analyst to bridge the gap between complex data sets and actionable marketing strategies. You will be the primary architect of our customer understanding - identifying who our users are, how they behave, and how we can keep them longer. The ideal candidate doesn't just "run reports"; they uncover the "why" behind the numbers.

They solve problems, take initiative and identify opportunities. ##

Key Responsibilities

• **Customer Intelligence:** Own the end-to-end analysis of the customer journey, including acquisition, retention, and reactivation along with adhoc projects and analysis. - **Omnichannel Tracking:** Manage customer analysis and segmentation from data across multiple internal and external selling platforms. - **Segmentation & Personalization:** Develop sophisticated customer segments based on behavioral data to fuel targeted merchandising, marketing and CX strategies. - **Data Governance & BI:** Maintain and expand our BI platforms and dashboards to ensure an accurate "single source of truth" for cross-functional teams. - **Performance Tracking:** Design and automate dashboards that track marketing KPIs, attribution, and experiment (A/B testing) results. - **Cross-Functional Collaboration:** Partner with Marketing, ECommerce, Product and Data Engineering teams to understand strategic priorities and deliver actionable analysis and insights. ## Technical

Requirements

• **SQL:** You are an expert at writing complex and efficient queries to extract insights from large-scale data warehouses (e.g., BigQuery, Snowflake, Redshift) from multiple sources and selling channels. - **BI Expertise:** Extensive experience with BI platforms, building and maintaining dashboards. Proficiency with Looker and LookML is a significant advantage. - **Statistical Literacy:** Strong understanding of statistical concepts as they apply to marketing (e.g., significance testing, cohort analysis, and correlation vs. causation). - **Tooling:** Familiarity with digital analytics data outputs (e.g. Adobe Analytics), CRM platforms, and marketing tools (e.g. Klaviyo, Appsflyer) is a plus. ##

Qualifications

• **Experience:** 3 - 5 years in a data-heavy marketing, customer or product analytics role. - **Strategic Mindset:** You understand the "big picture" of the Customer Lifecycle and can translate technical findings into a simple narrative for non-technical stakeholders. - **Precision:** High attention to detail, data integrity and accuracy. - **Agility:** Ability to thrive in a fast-paced environment where priorities can shift based on new data. ## Why Join Comfrt? - Be part of a purpose-driven company that's shaping the future of comfort and mental wellness. - Work in a supportive, creative environment where your ideas and growth are valued. - Enjoy Comfrt

Benefits

such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! - Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment. --- *Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.* Apply directly on RemoteJobs.org: https://remotejobs.org/remote-jobs/marketing-and-customer-data-analyst-comfrt