Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe)
London, England, United Kingdom
Negotiable
About this role
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About Better CollectiveBetter Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products.As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships.Gaming and esports represent one of our biggest growth opportunities.We're looking for an entrepreneurial sales leader to build and scale this vertical across Europe.
About the Role
This is not a traditional media sales role. You will lead the direct sales strategy for Better Collective's gaming and esports portfolio, leading the development of long-term partnerships across brands including:FUTBINHLTVDust2Working closely with the Director of Ad Sales UK & Europe, Product, Editorial and Marketing teams, you will develop new commercial propositions that move beyond traditional display advertising into premium sponsorships, partnerships, tournaments, branded content and audience-led solutions.You'll have a genuine passion for sport, gaming and fan culture, with a deep understanding of how modern sports audiences engage across gaming, esports, creators and digital communities.
Key Responsibilities
Sales StrategyDevelop and execute Better Collective's gaming and esports commercial strategy across UK & Europe.Identify new revenue opportunities across gaming, technology and youth-focused categories.Build scalable commercial products that go beyond traditional advertising.Develop annual category strategies for gaming and esports.Business DevelopmentYou will already have senior relationships with:Gaming publishersConsole manufacturersPC hardware brandsTechnology companiesTelecommunicationsEnergy drinksThe Big Six global agency holding groups Agencies specialising in gamingOwn a pipeline of strategic partnerships worth six and seven figures.Premium PartnershipsDevelop integrated commercial solutions including:Tournament sponsorshipsCreator partnershipsPremium videoLive activationsCommunity programmesProduct launchesAudience Intelligence solutionsFirst-party data partnershipsCross-functional LeadershipWork closely with:EditorialProductMarketingDataSalesOperationsto develop commercially-led products from inception.Commercial InnovationIdentify opportunities to create:New sponsorship productsNew gaming IPPremium commercial franchisesRecurring revenue opportunitiesPan-European partnership programmesSuccess Looks LikeWithin 12 months you will have:Established relationships with Europe's leading gaming advertisersSecured multiple premium strategic partnershipsIncreased average deal values significantlyBuilt a repeatable gaming GTM frameworkDeveloped recurring sponsorship productsPositioned FUTBIN and HLTV as premium commercial assets Experience8+ years in commercial media sales, partnerships or sponsorshipStrong gaming and esports industry experienceProven track record selling premium partnershipsExperience working with agencies and direct brandsStrong understanding of gaming audiencesNetworkExisting senior relationships with companies such as:EA SPORTSPlayStationXboxLogitechRed BullIntelSamsungASUSNVIDIARazerSecretlabAlienwareSteelSeriesHyperXCorsairUbisoftRiot GamesEpic GamesSkillsYou are:A genuine passion for sport, gaming and esportsA strong understanding of modern fan culture and digital communitiesStrategic commercial thinkingA consultative approach to partnership sellingExceptional relationship-building skillsAn entrepreneurial mindset with a passion for creating new commercial opportunitiesStrong storytelling and presentation skillsExcellent negotiation and influencing abilityThe ability to collaborate across editorial, product, marketing and commercial teamsWhy Join?This is a unique opportunity to shape one of Better Collective's fastest growing commercial verticals.You'll have the freedom to create innovative premium products, build strategic partnerships and influence the future commercial direction of Better Collective's gaming and esports business. Working at the intersection of sport, gaming and entertainment, you'll help some of the world's biggest brands connect with highly engaged fan communities across Europe.Find Jobs in United Kingdom on Arbeitnow
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