About this role
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Role Overview We are looking for an analytically-minded search marketer to own paid search performance across Google and Microsoft Ads, while driving our organic SEO strategy. This is an optimization-first role. The person in this role will live in the data, continuously improving campaign efficiency, keyword coverage, Quality Scores, and search rankings.
Creative asset production is handled separately; the focus of this role is making every dollar and every keyword work harder. This is a 1099 contractor role. Core Responsibilities Paid Search Optimization - Own campaign structure, bidding strategy, and budget allocation across Google and Microsoft Ads - Continuously refine keyword lists including match types, negatives, and search term harvesting - Optimize Quality Scores, ad rank, and landing page relevance - Run structured A/B tests on ad copy variations (briefs provided by creative team) - Monitor and report on CPC, ROAS, CVR, and impression share on a weekly basis - Manage audience targeting, remarketing lists, and bid adjustments SEO - Perform technical SEO audits covering crawl health, Core Web Vitals, and structured data - Build and maintain keyword maps aligned to site architecture - Brief the content team on SEO priorities and optimize existing pages for search intent - Manage a link acquisition pipeline and monitor domain authority - Track organic rankings, traffic trends, and index coverage in Google Search Console - Cross-reference paid search data to identify organic content gaps and opportunities
Requirements
- 3 to 5 years managing Google Ads campaigns with a clear track record of performance improvement - Hands-on SEO experience with demonstrated ranking or traffic growth, ideally including a technical project or site migration - Deep familiarity with Google Ads, Google Analytics 4, Google Search Console, and Microsoft Advertising - Proficiency with SEO tools such as Ahrefs, Semrush, Sor Screaming Frog - Comfortable analyzing large datasets in spreadsheets; experience with reporting tools such as Looker or Data Studio is a plus - Able to translate data into clear, actionable insights for non-technical stakeholders - Experience managing monthly ad budgets of $20,000 or more Nice to Have - Experience with Reddit Ads, particularly conversion campaign setup and audience targeting - Ability to write or edit ad copy and brief creative assets independently - Basic HTML or CSS knowledge for implementing on-page SEO changes without developer support - Familiarity with CRO tools such as Unbounce or VWO for landing page testing Compensation: $50/hour Apply directly on RemoteJobs.org: https://remotejobs.org/remote-jobs/search-marketing-seo-manager-contract-vantagescore
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