About this role
About KyraKyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle - creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.As a Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for two large enterprise accounts that are not only beautiful - but effective.
This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.Reporting to: Strategy DirectorWhat You’ll Be Doing💡 Strategic Campaign DevelopmentHandle the end-to-end development of campaign strategies - from audience profiling and creator casting logic to content formats, messaging, and performance KPIsWork cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goalsWrite high-quality briefs and strategic decks that inspire both clients and creators📊 Insights, Data & Measurement StrategyDefine and refine measurement frameworks for success across CPV, ER, and platform-specific KPIsUse first-party, platform, and audience data to inform targeting, creative direction, and optimisationPartner with Paid Media and Client Solutions to interpret results and make strategic recommendations🔍 Trend Forecasting & Cultural AnalysisHandle cultural listening, market research, and platform trend tracking within the beauty categoryTranslate emerging insights into actionable campaign ideas and brand opportunitiesSupport new business efforts by contributing trend insights and POVs for decks, pitches, and proposals📞 Client Engagement & Strategic AdvisoryJoin client calls to present strategic recommendations and explain the “why” behind campaign decisionsCollaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedbackAct as the strategic lead across your client portfolio - building relationships rooted in value and clarityWhat You Bring🔑 Strategy Experience in the Creator Space4 - 6 years in strategy, planning, insights, or branded content - ideally in a creator, beauty, or social-first brandExperience implementing / using AI tools into your workflows. Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube💄 TikTok FluencyDeep understanding of TikTok culture, trend cycles, and platform-native audience behavior.Able to translate brand identities into authentic, scroll-stopping creator content📈 Data-Driven ThinkingComfortable working with performance metrics, audience data, and platform insightsAbility to structure frameworks, make data actionable, and present performance narratives clearly✍️ Creative & Commercial AcumenExceptional brief-writing, storytelling, and presentation skillsStrong client presence with the ability to articulate ideas confidently and drive strategy forward.What Makes You Stand OutA hybrid thinker who blends logic with creativity, intuition with structureExperience owning strategy across multiple live campaigns and strategic touchpointsPassion for beauty, social culture, and pushing the boundaries of what creator content can do
Benefits
🌎 We’re a remote-first team, giving you the flexibility to work from wherever you do your best work🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year📚 Growth: Annual Learning & Development budget to invest in your skills.💰 Rewards: Annual bonus scheme to recognise great work🩺 Healthcare coverage for US-based team membersAI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.💟 SupportIf you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you.
Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.Originally posted on Himalayas